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It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.

Cadillac to bolster CT sedans with XT crossovers

Cadillac is moving swiftly to change up its naming scheme. Barely over a week ago we received our first indication that it was considering a different name its the upcoming flagship sedan previously known as LTS. Then Cadillac not only revealed the model would be called CT6, but announced that it would set the stage with a massive overhaul of its model nomenclature. And now we have another piece of the puzzle.
According to Forbes, Cadillac will not only rename its sedans with the letters CT, but will realign its utility vehicles under the banner of XT - both to be followed by a number indicating its place in the lineup. The one exception will be the Escalade, whose nameplate has such a strong following that it would be foolish for Cadillac to cast it aside. That leaves only the SRX (pictured above), but makes room for a new crop of crossovers said to be in the works.
It's a similar approach which Cadillac's new boss Johan de Nysschen took in revising the naming scheme at Infiniti. While it's bound to ruffle some feathers and scratch some heads in the beginning - especially since the company's current flagship sedan is called XTS - it's equally sure to make sense of it all in the long run. All we need to know now is what Nysschen and his marketing chief Uwe Ellinghaus plan to call the coupes.

2021 Cadillac XT5 Review | What's new, prices, fuel economy, pictures

The 2021 Cadillac XT5 plays in what’s become the most popular of all luxury segments: two-row crossovers. It does so with typical Cadillac nebulousness, straddling the line between size segments with the promise of getting more for your money than what the Germans might offer. And while it is cheaper than much of the midsized competition, you lose out in other areas. Style is always subjective, but inside and out, we find most of its competitors from Germany and elsewhere more compelling. The blacked-out Sport trim adds a bit of pizazz, but nothing about the design is memorable. WeÂ’re less than enamored with the powertrain options, too. The base four-cylinder is refined but less powerful than what competitors offer, while the V6 is hardly much of a performance upgrade and is shared with multiple non-luxury GM vehicles to boot. Some of the available tech is enticing at this price point, but an uninspired interior and lackluster drive experience would have us recommending many of the XT5Â’s rivals over it, regardless of which segment they belong. WhatÂ’s new for 2021? The XT5 sees minor updates for 2021. It gains wireless Apple CarPlay and wireless Android Auto functionality. Dark Moon Blue Metallic and Infrared Tintcoat are added to the exterior color options. Finally, new 20-inch dark-painted wheels are added as optional on Sport models. Cadillac gave the XT5 a mid-cycle refresh last year, and you can find those 2020 changes here. 2021 Cadillac XT5 Sport View 21 Photos What are the XT5 interior and in-car technology like? Similar to the exterior design, the interior is rather forgettable. ItÂ’s covered in leatherette most places you look and touch (though much of it can be swapped to genuine leather with the Platinum Package). The styling comes off as old and uninspired (and has since this generation was brand new). ThereÂ’s a mix of the typical GM corporate plastic and Cadillac-specific glossy bits, but the ratio doesnÂ’t seem right. And then thereÂ’s a splash of metal tossed in for the climate controls that are frustratingly slow to respond. Done up in the right color upholstery (available on upper trims), thereÂ’s a touch of intrigue with the extensive use of leather-look or real leather facing the occupants.