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It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.

Cadillac updated the Escalade for 2021, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Touchscreens in cars are getting bigger and bigger, and the Cadillac Escalade is the prime example. With a 38-inch display up front and a 36-speaker surround sound system, all this Cadillac is missing is a place to keep your snacks. Oh wait, they thought of that too, with a fridge up front. All of this is great, but the best thing about the Cadillac Escalade is that Omaze is giving it away. Win a 2021 Cadillac Escalade and $20,000 - Enter at Omaze But the fun doesn’t end in the front seat. In the second row there are large screens as well, so you can binge watch your favorite TV show on your next road trip, assuming youÂ’re not driving. To top it off, if youÂ’re stuck way in the back, thereÂ’s Conversation Enhancement, so you wonÂ’t have to yell in order for the driver to hear what youÂ’re saying.  With all of this technology, itÂ’s easy to forget the original purpose of the Escalade, to get you from one place to another, in style, which it does incredibly well thanks to a 420 horsepower, 6.2L V8. Plus, this Escalade comes with something the others donÂ’t: $20,000 in cash. Here's what we said about the 2021 Escalade in our First Drive review: "The 6.2-liter V8 remains a gem of an engine. ItÂ’s powerful and flexible, and the 10-speed makes great use of its strengths. It's hardly fuel efficient, though. Over the course of our 58-mile test loop, we averaged just under 16 mpg, which pretty much confirms the EPA's ratings of 14 mpg in the city, 19 mpg on the highway and 16 combined. The latter is 2 mpg worse than the more powerful Navigator, a number that amounts to many hundreds of dollars in annual fuel costs. We would have liked to spend some time with the new diesel engine for comparison, but both it and the Super Cruise option are coming later this year, so that will have to wait, but based on the EPA figures for GMÂ’s full-size pickups with the same engine, weÂ’d expect somewhere in the neighborhood of low 20s combined from the oil-burner. "As delightful as the EscaladeÂ’s powertrain is, thatÂ’s not its standout feature; that honor goes to the suspension. All but the base model Escalade can be equipped with CadillacÂ’s fourth-generation Magnetic Ride Control.

Cadillac to ditch China-only LWB models for global 'right size'

We often think of Buick being General Motors' poster child in China, but would it surprise you to hear that Cadillac is just doing a bang-up job in the People's Republic? It's true, the Standard of the World is on fire, and it's doing so with a surprising group of buyers that are going to push through globe-spanning changes for the brand. Cadillac's average buyer age in the People's Republic of China is just 34. Yes, younger buyers dominate the Chinese market, but according to Reuters, Cadillac's young buyers want to drive and they don't want the typical businessman's German-badged sedan. Cadillac understands this, and is setting about to exploit it with a shift in its Chinese strategy. According to President Johan de Nysschen, the company will begin moving away from the China-only, long-wheelbase models, like the ATS-L. Instead, it will push for a global "right size" design, along with some stylistic changes. "You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen told Reuters, while noting that the cars will still be "instantly recognizable as Cadillac." Even without these changes, though, Cadillac has bucked the trend in China. At 17 percent, the company's sales exceeded the PRC's overall market growth of 7.3 percent by a significant margin. In fact, Cadillac's 2015 gains outpaced the overall market growth in China over the past three years, as the brand jumped to nearly 80,000 units. And the company is hoping to push that even higher, Reuters reports, with President Johan de Nysschen targeting a 25-percent increase in 2016. Related Video: