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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

2021 Cadillac Escalade Onyx package adds monochrome logos

The 2016 Cadillac Escala concept showed off a number of features never seen on a Cadillac, one of them being a redesigned, entirely silver, untextured logo. Cadillac had been putting all-silver versions of its crest on the fenders of some of its vehicles, but those bore patterned silver inserts where the yellow, black, red, and blue would have appeared on the standard mark. The Escala logo, on top of being squatter and wider, displayed silver blanks where the colors went. Cadillac Society has found out a similar treatment is on the way for the 2021 Escalade as part of a new Onyx package. This time, instead of being brightwork, a Cadillac spokesperson told CS the logos are "more grey versus [the] silver/chrome [on the fenders]." And for the first time on a Cadillac on the showroom floor, these monochrome badges will appear on the grille and tailgate. Buyers can add a Sport Edition package to the current Escalade, dressing almost all the brightwork grille in gloss black and bolting on a set of 22-inch Midnight Silver wheels. The Cadillac logos, however, stay in color, and the Escalade lettering stays in chrome. That changes with the Onyx package, those gray monochrome crests joined by Escalade lettering in gloss black, plus 22-inch, 12-spoke wheels in high gloss black, and a similar blackout of all the other brightwork as found on the Sport Edition package. The Sport Edition is only available on three of the eight possible colors; a limited color selection could hold true for the Onyx package as well. Branding could get even more interesting when the crest's animated illumination shows up on the Lyriq electric crossover.  The 2021 Escalade will move to the new forked trim strategy, Premium Luxury on one side, Sport on the other, the Onyx package only available on the Sport side. For shoppers who want to go the other way, we're sure the new Escalade will offer something equivalent to the current Radiant Package that makes any Escalade even more impossible to miss on a sunny day. Related Video:    

2023 Detroit Auto Show Editors' Rankings

The 2023 Detroit Auto Show was back in its traditional location, though in its fall spot in the calendar, and it was another pretty quiet event. By our count, only five new models, or model lines, were revealed and brought to the floor; all of which came from Detroit's own car companies. Still, some of them were quite significant, and the types were diverse. Naturally, we also had our favorites. So take a look to see how we ranked the reveals of the Detroit Auto Show. 2025 Cadillac CT5 View 15 Photos 5. 2025 Cadillac CT5 The refresh for the 2025 Cadillac CT5 is no great revelation, because it doesn’t have to be. An already solid, attractive design means only light tweaks were made to its appearance, and the new front fascia and redesigned lights just make the CT5 just that much more aggressive. So what was missing from the current model? Apparently, the answer was a gorgeous 33-inch curved LED display serving as both infotainment and instrument cluster. It has touchscreen capability to both the right and left sides of the steering wheel, and provides 9K resolution. Update some of the safety and driver assist tech, and — boom — the CT5 is properly modernized. Now bring on the updated Blackwing. –Senior Editor, Green, John Snyder 2024 Jeep Gladiator Live View 10 Photos 4. 2024 Jeep Gladiator Jeep carved out plenty of time for what is essentially a no-brainer mid-cycle refresh, but thereÂ’s one among us who is easily swayed: Me. I dumped the maximum number of points allotted on the 2024 Gladiator with only three words of explanation: "I like Jeeps." But this is kind of a big deal. The Gladiator pulled a lot of weight for Stellantis during the pandemic by providing an alternative to pickup buyers while Ram dealers were scraping the bottom of the supply barrel. To be fair, we're probably giving the Gladiator a bit of advance credit here for its promise to deliver a 4xe variant in 2025, but who else is talking about their PHEV pickup plans? Your move, Ford. –Associate Editor Byron Hurd. 2024 GMC Acadia AT4 View 17 Photos 3. 2024 GMC Acadia The 2024 GMC Acadia is the one reveal from this yearÂ’s Detroit Auto Show that was actually a totally new vehicle, and as far as three-row SUVs go, GMC aced it. The exterior has its own personality separate from its Chevrolet Traverse twin. Its AT4 trim is legit with more ground clearance, a torque-vectoring rear diff and sweet orange marker lights on the fenders.