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Cadillac Lyriq EV unveiled as brand's first electric vehicle

Your author has already seen it, back in March, and has had to wait until today to show you the new Cadillac Lyriq electric luxury crossover. We were excited about it then, we're still excited about it now, but we'll see if we can maintain that excitement for another two years. After some fanfare, a delay, a name explanation and a bit of teasing, Cadillac has finally taken the wraps off the Lyriq, and we like what we see. The bad news — weÂ’ll get it out of the way right now — is that the Cadillac Lyriq wonÂ’t go on sale until late 2022. Moving on, letÂ’s bask in the photos and video weÂ’ve long awaited, and dig into what we know about the first all-electric Cadillac. First, it will come in two drivetrain configurations: rear-wheel drive and performance all-wheel drive. ItÂ’ll use GMÂ’s new Ultium modular battery technology, giving it a driving range targeting north of 300 miles, plus a center of gravity about 3.9 inches lower than that of the similarly sized Cadillac XT5. It will be capable of "over" 150-kilowatt DC fast charging, with a Level 2 charging rate of up to 19 kW. Cadillac Lyriq View 8 Photos In terms of styling, the Lyriq is a substantial move forward both inside and out — and a lot of it has to do with lighting. On the outside, it gets vertical headlights, plus a bunch of little light-up elements in the grille, include a logo that is animated on startup. In fact, the face will light up as you approach, not unlike a dog seeing its best friend ready to play. We see some more nifty lighting signatures in back that carry on a similar theme with more vertical lights. Inside, the lighting situation gets even more interesting, with another light-up crest on the steering wheel, plus wood veneer over aluminum door panels, all backlit. As for its stance, the Lyriq has a long wheelbase, and rides on 22-inch wheels. At the back, we see a slick vented spoiler hanging over the raked rear glass. The side doors of the Lyriq automatically open with the touch of a button in door handle outlines that are flush with the body. Similarly, they close automatically, slowing down at the end to pull the doors fully shut. We wouldn't be surprised if this doesn't make it to production. Moving around the interior, the curved, 33-inch combination digital driver display and infotainment screen sprawls across the dash. It uses advanced LED technology, and is capable of displaying over a billion colors, according to Cadillac.

GM claims it's first to sell million 30+ mpg vehicles

As we continue to put together all the data for the year-end edition of By The Numbers, General Motors has announced that it sold more than a million vehicles in the US last year that achieved at least 30 miles per gallon on the highway. More impressively, GM managed this feat using multiple strategies including small vehicle size, turbocharged engines and hybrid or plug-in technologies across four brands (Buick, Cadillac, Chevrolet and GMC) accounting for 13 separate models. This number will grow even more in 2013 thanks to cars like the all-electric Spark, the diesel Cruze, the range-extended Cadillac ELR and the Buick Encore compact CUV.
GM's small car sales were up 39 percent last year helping to attain this million-sales mark for 30-mpg models, and almost 40 percent of all GM sales consisted of cars with fuel-efficient I4 engines. In regards to more advanced means of improving fuel economy, GM says that it plans on having 500,000 vehicles with "some form of electrification" on the road by 2017.
Scroll down for the full list of GM's million 30+ mpg cars as well as an informative press release.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.