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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Lincoln Aviator vs Cadillac XT6 | How they compare on paper

There have been big, three-row family crossovers for quite a while now, but until recently the luxury market hasn't fully embraced them. Sure, you could literally get one with a third row, but unless you were a kid, chances are the term "dungeon-like" was going to be tossed around. Things are changing now, however, as new and redesigned entries are starting to hit the market. We've recently had a chance to get our first drives of the 2020 Lincoln Aviator and 2020 Cadillac XT6, two all-new three-row crossovers from American luxury brands. We also got a turn behind the wheel of the updated 2020 Volvo XC90. However, since none of our editors have yet to drive to drive them all, we wanted to see how they compare on paper, examining their engine specs and interior dimensions. We also included the 2020 Acura MDX, the original three-row luxury crossover, which continues to sell well despite approaching the end of its current generation. That it offers a hybrid model makes it that much more applicable given the Aviator and XC90 also offer gasoline-electric powertrains, albeit of the plug-in variety. 3 Row Luxury Crossovers Powertrains View 1 Photos Non-hybrid MDX has a 5,000-pound max tow rating. How do their performance and fuel economy compare? This one is absolutely no contest. The 400-horsepower Lincoln blows away its competitors despite having a price tag that's similar to the 310-horsepower Cadillac and in between the XC90's T5 and T6 models. At least the Acura is considerably cheaper. Besides the eye-popping output, the estimated 0-60-mph time of 5.5 seconds (gleaned from the mechanically similar Ford Explorer ST) is appreciably quicker than the others. Now, fuel economy is a bit lower, but the efficiency of Volvo's four-cylinder engines are likely more susceptible to varying due to driver differences. It should also be noted that the Cadillac gets the same combined fuel economy estimate as the Aviator despite having 90 fewer horses and 144 fewer pound-feet of torque. Just one of the ways where the XT6's prospects dim in the presence of its cross-Michigan rival. The Cadillac is also not available as a hybrid model. The others are, but are disparate. The Lincoln Aviator Grand Touring and Volvo XC90 T8 are similar in concept: range-topping models that are as much about adding performance as they are fuel economy. Their hefty price tags certainly reflect that as well.

Cadillac back on track with 600-hp ATS-V.R racer in FIA GT3 spec [w/video]

There was already a rumor brewing that Cadillac might eschew the CTS as its racecar next season in favor of the ATS Coupe. It turns out that is absolutely the case, and now we know just what this 600-horsepower, future racer looks like. The coupe might not be limited to competing in just the US, though, because it's built to FIA GT3-specifications, meaning that this Caddy is also eligible to race in over 30 series worldwide against the likes of Bentley, McLaren, Audi and other premium brands.
The heart of this massively winged Cadillac is an engine dubbed the LF4.R. It's based around the unit in the production ATS-V and CTS Vsport but with larger turbos, bigger intercoolers, side exhausts and other tricks. Cadillac claims it makes a monstrous 600 hp and 520 pound-feet of torque in unrestricted form.
As the photo above shows, the ATS-V.R also wears an aggressive aero kit with a carbon fiber front splitter, and a wing at the back that could probably double as a picnic table in a pinch. The dry weight of the whole package is quoted at about 2,900 pounds, which is around 700 pounds less than the street version.