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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

Next Cadillac CTS-V confirmed for Detroit

As a car enthusiast, you should be excited for the 2015 Detroit Auto Show. Hell, we can barely contain ourselves – it's shaping up to be a great show. And this bit of news only heightens our expectations – Cadillac will be bringing its third-generation CTS-V to January's North American International Auto Show. That bit of high-performance news has been confirmed to Autoblog by Cadillac officials. In fact, we've received an official invitation to the brand's press conference, and while the latter is light on information, it does say, "it's time for the V-Series to elevate to the next level." Considering our last experience with the CTS-V, we're not sure what there is left to elevate, although we're hopeful that Caddy will come up with something. What that could be, of course, is very open to speculation. When the last CTS-V debuted in 2009, it arguably outgunned Germanic challengers like the 500-hp BMW M5 and 518-hp Mercedes-Benz E63 AMG for a lot less money, boasting a detuned version of the Chevrolet Corvette ZR1's 6.2-liter supercharged V8. Could that trend carry on, with the next CTS-V borrowing the supercharged, 650-hp mill from the new Corvette Z06? If escalation is the name of the game, the Z06 engine would seem to once again allow Caddy battle it out on firm, big-booted footing with BMW and Mercedes-Benz. Of course, all will become clear on the morning of Tuesday, January 13. Like we said, we can hardly wait. Related Video:

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.