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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Everything new at the 2019 New York International Auto Show

Transcript: Welcome to the 2019 New York Auto Show. It's the last auto show, and so far it's my favorite of the year. We have a new buggy, compact pickup and trail ready SUV from Volkswagen. Ford brought the new Escape and a new Mustang performance variant, and we have a brand new Toyota Highlander and Subaru Outback. Let's go take a look around. We're here at the New York Auto Show with the Subaru stand. Normally the Subaru stand is just some white carpet and some show lighting. This year it's like we're in a national park. It's ... Frankly, I'm from Oregon. You're from Colorado. Yeah. It's making us feel at home. And in that way what better place and what better people to introduce this Subaru Outback which is pretty much the official car of Colorado and Oregon. Yeah. You actually have to buy a Subaru before they let you move to Colorado. Now instead of climbing up there and taking a look because we've been told we can't do that we're gonna go over there and check out another one. So the exterior, not that different. No. Looks exactly like an Outback. There's actually oddly a little more black plastic trim on the outside. A little too much for me. Right. It's interesting because it kind of slowly went away from that from the beginning because in the beginning the black plastic trim kind of made it an Outback, and now they're kind of bringing it back. I guess they needed to make it more macho. Right. Right. Now we're inside. Inside it looks pretty different. Swank. It's kind of swank for an Outback which has been pretty plain. Now this is the newly available vertically gigantic touch screen here. 11.6 inches. That is massive. This is how big it is when it's turned on ... just for the viewers. Now this is the onyx trim. So with that you get the black mirrors, the black wheels. This upholstery is special to the onyx, so it's gray and black and you also have this green stitching. Yeah, I like this accent stitching. It's kind of neat. Oh there's also a little tray there. Well this is a deep bin here. You can probably fit a phone. There we go. Almost. Yeah there are two USB ports. There's an additional two in the backseat. So this thing here you pop in the cup holder and it gives you a little more space or less space. These are really big, so if you have one of those Nalgene bottles I'm guessing it's going to fit in there. One of my complaints about my Subaru that I own now which is a naturally aspirated Crosstrek is that up in the mountains. It's slow?

2020 Cadillac CT5 revealed, will replace the CTS

Between the end of most of Cadillac's sedan offerings and the launch of the underwhelming XT6 crossover, things were looking dreary at the American luxury brand. But now we get an exciting surprise in the reveal of the 2020 Cadillac CT5 sedan. It's a clean, and arguably conservative-looking sedan, but there are a number of things that have us intrigued. The sedan is clearly the CTS replacement, since the name falls just below the flagship CT6 sedan. Under the hood are two familiar Cadillac engines, a 2.0-liter turbocharged inline-4 and a twin-turbo 3.0-liter V6. Power numbers haven't been announced, but expect each to make similar power to the current CTS: 268 horsepower and 295 pound-feet of torque for the four-cylinder and 420 horsepower and 430 pound-feet of torque for the V6. Rear drive and all-wheel drive are available, and both engines get a 10-speed automatic transmission. The car also adopts the trim level scheme introduced by the XT4 and XT6 crossovers, which means there are just two choices, Sport and Luxury. The Sport model, pictured in gray, has a more aggressive front fascia and dark taillights, while the Luxury model, shown in burgundy, has a more demure appearance and classic red taillights. We only get a glimpse of the interior, and it shows the latest electronic gear shifter shared with Cadillac's recent crossovers, along with a physical knob for interacting with the infotainment system. Cadillac announced that the car will make its public debut at the New York Auto Show, and it will be built at the Grand River factory in Lansing, Mich. We expect to get more details and images of the car when it's revealed at the show.