969 Cadillac Deville Convertible on 2040-cars

Auto blog

Forget everything you know about Cadillac V

Cadillac rolled out the CT4-V and CT5-V performance sedans to a rather confused group of journalists last night. What are these cars? Only 355 horsepower in the CTS-V replacement? And just 320 horsepower for the ATS-V successor? Surely, there's something out of place — you can get up to speed with all the details here. Cadillac understood our confusion and explained what was going on rather quickly. The explanation means you have to forget everything you know about what "V" means for a Cadillac, though. Any Cadillac with the singular "V" badge on it previously has denoted the absolute top-tier of performance for that particular model. The CTS-V had the Corvette Z06 engine in it and made 640 horsepower. The ATS-V had a boosted 3.6-liter V6 good for a raucous 464 horsepower. They were equivalent to BMW M, Mercedes-AMG or an Audi RS. We're not talking about the lesser M or AMG models, either. No, the last Cadillac Vs were meant to compete with cars like the C63 or M3, the top-tier of performance in those brands' lineups. This is where you're going to have to start re-learning, because that's no longer the case for a Cadillac with a V badge gracing the rear end. What Cadillac has essentially done is demote what V means, with the intention of offering "something else" above it. With this new strategy, we'd equate a Cadillac V to something like an AMG 43, M340i, or Audi with an S badge on it. Cadillac has even come out with a car similar to this strategy before in the V-Sport. That didn't confuse everybody, though, because the name was different, and the strategy was clear. Now, Cadillac V is just a small stepping stone to these mysterious high performance cars still to come. We asked for any information concerning these future track-ready, fire-breathing monsters, but mum is the word for now. The naming strategy for something above a V is uncharted territory, and it'll also force everyone to learn what the top of the Cadillac lineup is all over again. Cadillac CT5-V View 6 Photos Why confuse folks like this? Cadillac wants to take advantage of the V brand cache in more of its lineup than just two super sedans. Think future vehicles like an XT5-V, XT4-V and others like that. Now that V doesn't mean a Nurburgring-conquering 500+ horsepower luxury muscle car, it makes it far easier for Cadillac to get V badges on everything. Obviously, GM isn't the first to think of this strategy.

Johan responds to critics again about Cadillac's NY move

Cadillac's new President Johan de Nysschen has faced a fair amount of criticism since assuming his position at the head of the American luxury manufacturer. From the company's move to New York City to a controversial new naming scheme, the first few months of his tenure have not been smooth sailing. Now, the embattled exec is firing back against his critics, notably Automotive News Editor-in-Chief Keith Crain, in a new column running in AN.
De Nysschen countered Crain's claim that the move to the Big Apple, "can only mean that someone wants to live in New York."
"The relocation decision is entirely unrelated to the personal living preferences of any Cadillac executive. No corporation would tolerate such indulgence by its leadership," de Nysschen wrote. "It is about structurally entrenching a challenge to the status quo by reinforcing the psychological and physical separation in business philosophy between the mainstream brands and GM's luxury brand."

Cadillac XT3 caught covered in copious camouflage

While a bit difficult to tell thanks to the impressive camouflage used, what we're looking at here is likely the upcoming Cadillac XT3. There are a few details that stand out to lend credence to this prediction. There are a handful of sharp angles scattered throughout that are in line with Cadillac's modern design language. Specifically in the LED running lights and on the side mirrors. The rear profile also is reminiscent of the current, and slightly larger XT5. The rear lights extend into the D-pillars, which would match the current Escalade. We get a pretty clear picture of the rear suspension on this XT3. It's clearly an independent rear suspension using coil springs. While General Motors uses independent suspension on some of its crossovers, we can't quite match it to a particular model. We believe that if the XT3 is based on an existing model (which it almost certainly is), the platform and suspension have been substantially modified. The XT3 could use a version of the D2XX platform that underpins the Buick Envision. However, we know from a previous report that the XT3 will likely be built at the factory that produces the Buick LaCrosse and Chevy Malibu. The XT5 uses a modified version of the LaCrosse/Malibu platform, so it's possible the XT3 could use a shorter version of the XT5 chassis. Depending on how small the XT3 ends up being, it might even share a platform with the Chevy Trax and Buick Encore. However, considering their economy car roots and torsion-bar rear suspension, we think that's the least likely. Regardless of what chassis is underneath its crisp bodywork, we expect the XT3 to be released sometime next year. Related Video: