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Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

2014 Cadillac ELR

Well, this is awkward.
A few years ago, Audi Of America's boss Johan de Nysschen went on record describing the Chevrolet Volt as "a car for idiots." Fast-forward to earlier this summer, and the well-regarded executive suddenly found himself in a new office with new business cards bearing the title: President, Cadillac. That means that among other challenges, de Nysschen is now tasked with selling the ELR, a car that is, at its core, a Volt in a sportier, less utile frock wearing a price tag that's twice as expensive.
Frankly, it's not a prospect we imagine the South African executive and recent Infiniti boss relishes. Just about nobody is buying the ELR - Cadillac has sold but 774 examples of its plug-in hybrid coupe this year and it presently has an almost a 200-day supply according to Automotive News. What's more, those numbers actually represent big improvements over just a few months ago, before GM started heaping on the incentives. The cynic in us says that the bad news for De Nysschen is that he's got a borderline sales-proof car in his new corporate garage. The good news? Cadillac customers apparently aren't idiots.

Cadillac Super Cruise gets system enhancements, more compatible highways

Cadillac is updating Super Cruise to make it available to use on more highways, and it will offer better performance, too. Previously, Super Cruise worked on about 130,000 miles of highways across the continent. This update expands that to 200,000 miles. That's because GM has mapped that many more miles to be compatible with its lidar mapping system. As for the performance update, Cadillac says there will be enhancements to the driver monitoring system. That's the key feature that separates Super Cruise from all the other systems out there, making it a truly hands-free experience. It's able to quickly tell whether your eyes are on the road, and it reacts accordingly. We asked for details about the improvements, but all Cadillac would tell us is that there are "slight refinements to the driver attention system to even more accurately detect driver attention." Perhaps it's related to reports of sun-related issues plaguing the infrared monitoring camera. We can't tell you for sure. As for the extra miles, Cadillac says some added highways now include limited intersections and traffic control devices. Basically, there may be a stoplight or some cross traffic thrown into the mix now. Since GM has actually gone and mapped these areas, the car will tell you to take back control when approaching a railroad crossing, pedestrian crossing, stoplight or stop sign. Cadillac included a map (above) depicting the original and new Super Cruise compatible highways. You'll notice there are a lot more highways in the midwest and southeast, in addition to almost being able to cross the entirety of Canada now. Things are still a bit sparse in the western part of the country, but there aren't as many highways out there anyway. Owners of 2018 and 2019 Cadillac CT6s can expect to get the upgrade, but it's not as easy as you may think. Folks will have to take their CT6 in to the Cadillac dealer, where the "system enhancement" will take place. However, that enhancement doesn't include the additional miles. Cadillac says that update will be sent out over-the-air throughout the summer and fall. Updates for Super Cruise seem to be coming out with regularity. Last year Cadillac updated the system for easier activation, better lane placement (for passing large vehicles) and added gauge cluster messages for more information. We happen to love using the technology here at Autoblog, and gave it our 2019 Technology of the Year award.