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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2019 Cadillac XT4 vs. other compact luxury crossovers: How they compare

After years of every other luxury car maker stocking their showrooms with trendy crossovers, Cadillac is finally joining the fray. Its latest addition is the 2019 Cadillac XT4, a tidy little crossover that proudly bears signature Caddy designs such as the tall slender taillights. And based on our first drive of the car, it impresses in many ways, such as its refined engine, classy interior and excellent ride quality. View 39 Photos That's good news for the little Cadillac, but it needs to stand out in a big segment. To see if it has any other areas where it shines, or maybe some where it's a bit dim, we decided to compare its specifications with those of four of the segment's bestselling compact crossovers, the Lexus NX 300, Acura RDX, Audi Q5 and BMW X3. And for good measure, we threw in the XT4's crosstown rival, the Lincoln MKC. View 15 Photos Here's a chart showing each of these vehicles' vital stats, including horsepower, torque, fuel economy, cargo space, passenger space and price. Further analysis follows. If you'd like to compare any of these vehicles with other luxury crossovers, be sure to check out Autoblog's Car Finder and Compare tools. Also, this is solely a comparison of basic specifications, and for more in-depth information on these cars, be sure to follow the links to our full reviews. And don't be afraid to check these cars out in person at their respective dealerships. Engines, transmissions and fuel economy With the exception of the Lincoln MKC's optional 2.3-liter engine, every competitor here resorts to the same type of engine, a turbocharged 2.0-liter four-cylinder, for its propulsion. And unsurprisingly, they make similar power, in the mid-200 horsepower and mid-200 lb-ft of torque range. Of the 2.0-liter engines, the standout is the Acura RDX, which produces a hearty 272 horsepower and 280 pound-feet of torque. It's second in power only to the Lincoln's optional turbo 2.3, which makes 285 horsepower and 305 pound-feet of torque. The bottom of the pack is the Lexus with 235 horsepower and 258 pound-feet of torque, but the next least powerful crossover is the Cadillac XT4, with just two more ponies than the Lexus, and the same amount of torque. View 22 Photos Though the Cadillac is nearly the least powerful, it does get to claim the best fuel economy numbers, rated at 24 mpg in the city, 30 on the highway, and 26 combined with front-wheel drive.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.