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Cadillac HQ has a New York address

The new home of Cadillac will be in the 330 Hudson building in New York City's Hudson Square, putting the luxury marque smack dab in the middle of three of the city's hippest areas, SoHo, Greenwich Village and Tribeca.
The announcement is yet another milestone in the company's controversial decision to relocate administrative and marketing operations away from Detroit and into the Big Apple.
"The addition of a headquarters office in New York is a key step in Cadillac's ongoing global expansion," Cadillac boss Johan de Nysschen said, according to The Detroit Free Press. "There is no better atmosphere in which to better immerse ourselves into luxury consumer and brand expertise."

2019 Cadillac ATS-V Coupe Drivers' Notes Review | Not your granddad's Coupe de Ville

The 2019 ATS-V is Cadillac's smallest car, slotting below both the CTS and CT6 sedans. It's also the automaker's only two-door model, helping compete against the Audi RS5, BMW M4 and Mercedes-AMG C 63 Coupe. Based on the GM Alpha platform, the ATS shares more than a little with the Chevrolet Camaro. Unlike the Camaro, the high-performance V variant uses a twin turbo V6. Like the Chevy, power is sent to the rear wheels through either a six-speed manual or eight-speed automatic. Our Wave Metallic blue test car has about $10,000 worth of options, the most expensive of which are the $2,300 Recaro sport seats. The Luxury Package — alloy pedals, HID headlights, navigation and a Bose stereo system — tacks on another $2,100. There are some visual upgrades, too, including $1,295 for a dealer-installed carbon-fiber engine cover. All in, this ATS-V rang up for $78,775. Editor-in-Chief Greg Migliore: Cadillac has problems, but the ATS-V coupe isn't one of them. It's everything former Cadillac president Johan de Nysschen hoped the brand could achieve in the sporting realm. The car has a tight yet tolerable suspension. The steering is direct but not overly weighted. The engine burbles and growls with noticeable attitude. It's all underscored by the six-speed manual transmission, which has a heavy clutch and requires precise throws. It's a serious sports coupe for enthusiasts. Cadillac's style is brash, edgy and sharp. It's all of those things literally and figuratively. Note the cuts and creases. The ATS is borderline severe – but I like it. I think it's smart for Cadillac to really go for it in the design department. Cadillac is again tweaking its lineup and the ATS sedan and ultimately the coupe will be replaced. Still, there's a place for a car like the ATS-V coupe in the Caddy stable. There should be, anyway. The devil is in the engine, but the details of the @Cadillac ATS-V Coupe aren't bad either. @therealautoblog pic.twitter.com/7fQOrBkxeE — Greg Migliore (@GregMigliore) October 29, 2018 Associate Editor Reese Counts: I forgot how great this thing is to drive. I won't repeat all of Greg's comments, but suffice it to say that it's everything you want in a luxury sports coupe — direct steering, a chassis that balances performance and comfort and a potent engine. Combine sharp styling and competitive pricing, and you have one of the most compelling non-German luxury cars on the market.

Cadillac Lyriq infotainment system will be 33 inches of something totally new

It’s screen day! Mercedes was first up with the EQS screen. Now, Cadillac just dropped more information on the massive infotainment screen going in its upcoming Lyriq EV, and the details are intriguing.  GM asked for some rather nontraditional help when designing and developing the LyriqÂ’s infotainment system. Both Territory Studio and Rightpoint were brought in to help Cadillac put something together that is hopefully nothing like the disaster that CUE was. The 33-inch LED screen spanning the width of the dash gave them plenty of real estate to get creative. Territory Studios is a global (originated in London) creative agency known for its expertise in user interface design, and itÂ’s worked on a number of video games, too. Rightpoint is a digital consultancy company that does a whole lot of everything in the digital world. Cadillac says the two companies were “focused on artfully integrating aesthetics, purpose and technology.” We wonÂ’t know how successful they were until we give it a shot, but Cadillac emphasizes that itÂ’s trying a fresh perspective for what an infotainment systemÂ’s user interface should be. Customizability and flexibility are two elements Cadillac is highlighting. There will supposedly be display themes “to fit the driverÂ’s mood and personality.”  The short 25-second video clip above preview shows a scaled-back and simple interface with a bottom row of essential function buttons. A menu list appears above this, and while there are likely many color themes available, the one shown is mostly dark with blues and blacks dominating the screen. One icon weÂ’ll point out is the colorful Google Maps icon in the menu list. Will Cadillac actually use Google Maps as the navigation system from the factory in the Lyriq? Perhaps. It tends to be exponentially better than any manufacturer-designed navigation system. Cadillac says more in-depth info will be available on January 12, so check back for a deeper dive then. You can peruse photos of the car getting this infotainment system below. Cadillac Lyriq View 8 Photos