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Cadillac to ditch China-only LWB models for global 'right size'

We often think of Buick being General Motors' poster child in China, but would it surprise you to hear that Cadillac is just doing a bang-up job in the People's Republic? It's true, the Standard of the World is on fire, and it's doing so with a surprising group of buyers that are going to push through globe-spanning changes for the brand. Cadillac's average buyer age in the People's Republic of China is just 34. Yes, younger buyers dominate the Chinese market, but according to Reuters, Cadillac's young buyers want to drive and they don't want the typical businessman's German-badged sedan. Cadillac understands this, and is setting about to exploit it with a shift in its Chinese strategy. According to President Johan de Nysschen, the company will begin moving away from the China-only, long-wheelbase models, like the ATS-L. Instead, it will push for a global "right size" design, along with some stylistic changes. "You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen told Reuters, while noting that the cars will still be "instantly recognizable as Cadillac." Even without these changes, though, Cadillac has bucked the trend in China. At 17 percent, the company's sales exceeded the PRC's overall market growth of 7.3 percent by a significant margin. In fact, Cadillac's 2015 gains outpaced the overall market growth in China over the past three years, as the brand jumped to nearly 80,000 units. And the company is hoping to push that even higher, Reuters reports, with President Johan de Nysschen targeting a 25-percent increase in 2016. Related Video:

The 2021 Cadillac Escalade's triple curved OLED screens are gorgeous

The centerpiece and crown jewel of the 2021 Cadillac Escalade is the triple OLED screen setup facing the passengers. It’s an imposing cowl with 38 inches of screen real estate in total, and itÂ’s a Cadillac Escalade-exclusive piece of technology. An interesting and unique feature like this has the potential to set Cadillac apart from the stiff competition in the luxury space.  Its appearance is just like that of the Cadillac Escala concept. We donÂ’t often get to see interior concepts carried into production, so thatÂ’s exciting on its own. The layout consists of a 16.9-inch touchscreen infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All of the screens are curved and use OLED technology, which is commonly used on the screen of your Android phone, iPhone or TV. It allows for the deepest blacks, best contrast ratios and extremely vivid colors. In short, an OLED screen is going to look better than an LCD screen, and thatÂ’s why Cadillac is using it. We sat down with a few folks who could tell us more about it. Phil Kucera, Cadillac interior design manager, gave us some background on the decision to implement this tri-screen layout. “To be honest with you, it was a high-end leadership decision,” Kucera says. “There was a lot of, 'Hey maybe we donÂ’t put that on the base level. And why do you have to use OLED?' Because OLED is not the cheap way to go. So the fact that it stayed that size and remained OLED Â… I would bet that youÂ’re going to see other people doing something like this. There was a real push to try and get here first.” Sounds like the screen could have ultimately been a victim of cost-cutting measures. WeÂ’re glad it made it into production, because it looks promising. Sameer Gupta, GM's engineer manager responsible for infotainment, walked us through the new digital landscape. If you didnÂ’t like the old Cadillac software from before, youÂ’ll be happy to learn that this system is a completely new user interface, sharing nothing with any software before. Gupta told us that this is “a complete first-of use of this interface.” “When we started doing the system, we envisioned a system that had rich graphics, but was also simple and adaptive,” Gupta told us. After spending some time poking around in an Escalade, we can report that the new menus are full of rich graphics, pleasing animations and snappy transitions.

Cadillac shows dealers convertible rendering

Cadillac is getting serious about revitalizing and expanding its lineup, and to that end, a new report claims that brand boss Johan de Nysschen has been showing plans for several new models to the marque's dealer body - among them, a new convertible.
The droptop which Cadillac reportedly showed its dealers in sketch form, would be based on the same platform as the ATS and CTS, those it's unclear to which (if either) of those model lines the new convertible would be added, or whether the design features a canvas or folding hardtop roof. One way or another, it would be the first time Cadillac would offer a convertible since the Corvette-based XLR roadster was discontinued more than five years ago.
Quoting an unnamed brand spokesperson, Cadillac would "like to introduce an open car to the portfolio at some point," however, "it's not likely to be one of the near-term portfolio additions."