2002 Cadillac Dhs on 2040-cars

Auto blog

2020 Cadillac XT5 makes its official debut, adding a new engine and improved tech

The 2020 Cadillac XT5 is here, and it’s new in some significant ways. To start, it gets a slightly revised look. We got a preview of it a month ago when Cadillac revealed the car in China, but these are official U.S.-specific photos now.  YouÂ’re looking at pictures of the XT5 Sport and Premium Luxury here. We mention this because Cadillac is continuing in its “Y” trim strategy of offering a Luxury, Premium Luxury and Sport version of their cars with noticeable design differentiation between each one. The Sport gets a darker appearance package with the XT4-like grille, as opposed to the Premium Luxury that is set to emphasize bright trim (i.e. chrome).  WeÂ’re expecting a noticeable change in the driving experience for the 2020 XT5, as the new base engine is the 2.0-liter turbocharged four-cylinder that debuted in the XT4. ItÂ’ll be making 237 horsepower and 258 pound-feet of torque in this application, just as it does in every vehicle GM is spreading it to. The 3.6-liter V6 is standard on the Sport (optional on Premium Luxury), and continues to make 310 horsepower and 271 pound-feet of torque. Both engines are paired with nine-speed automatic transmissions now — the V6 was paired with an eight-speed previously.  Cadillac has also spent some time with the suspension, giving the non-Sport trims “revised front struts and driveline enhancements to improve ride comfort and road isolation.” We like the sound of that. Then, the Sport trim is legitimately sportier than the Luxury trims. Cadillac has fitted its continuous damping control adaptive suspension, given it quicker steering, standard all-wheel drive and standard 20-inch wheels. All that should make it slightly more lively through the twisties. A smattering of tech updates are coming onboard for 2020. Cadillac added its rotary controller that lets you control the updated infotainment system via that device or through the touchscreen. Available wireless phone charging, revised USB ports and USB Type-C ports come on the 2020 XT5. Then youÂ’ll notice new interior color and trim gracing the interior surfaces, as well. Cadillac says there are more “authentic materials” than before, so hopefully that means less plastic. What Cadillac made no mention of in its release, is Super Cruise. ItÂ’s going to be coming to the recently revealed CT5 and CT4-V sedans, but Cadillac doesnÂ’t seem particularly keen to get it on the crossovers yet.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."