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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

2016 Cadillac CT6 to get an aluminum body?

Well this is interesting: A hot-off-the-press report in Automobile claims the coming Cadillac CT6 will have an aluminum body. Most write-ups on the CT6 claim it will have a body that's a combination of aluminum and high-strength steel - Automobile itself wrote of "high-strength steel, aluminum, and steel stampings" in October. An all-aluminum body would be quite the reversal, contradicting the last four months of reportage and company statements on the matter. Mark Reuss, EVP of global development at General Motors, told The Detroit News in October, "We will create with the CT6, the world's most advanced body structure... [and] it's not aluminum. It's a stronger, smarter, safer premium luxury vehicle." It echoed the earlier Automobile story in saying the CT6 would use GM's "patented welding technology with high-strength steel, aluminum and steel stampings and castings." That same month, the Wall Street Journal ran a piece titled, "GM Won't Follow Aluminum Strategy in Future Cars," in which Reuss said, "making big statements around all carbon fiber, all aluminum, all magnesium, they're very interesting," and that GM wouldn't be doing it. That piece also circled back to a material mix and GM's special welding process, saying the CT6 "will have a body made of aluminum, high-strength steel and other materials, and will be 100 kilograms (220 pounds) lighter than a similar-sized car made of high-strength steel." We don't know what kind of body Cadillac's new assault on luxury is going to wear, but now we can't wait to find out. Featured Gallery Cadillac Elmiraj Sedan: Spy Shots View 22 Photos News Source: AutomobileImage Credit: Chris Doane Automotive Cadillac GM Luxury Sedan aluminum cadillac ct6

Weekly Recap: Cadillac's crossover blitz hinges on the 2017 XT5

Cadillac's aggressive new cadence of crossovers begins next spring with the arrival of the 2017 XT5, the first of four new utility vehicles that Cadillac will unleash in a bid to win more customers and revitalize its image. The XT5 replaces the aging SRX, and it's the first SUV to use the brand's new naming scheme (cars will use the corresponding CT prefix). Billed as the cornerstone of Cadillac's remade crossover lineup, the XT5 will join showrooms right after Caddy's new flagship, the CT6 sedan. It will be on display next week at the Los Angeles auto show after first appearing this month at the Dubai motor show. "It's pivotal to our ongoing growth, which is why we've developed XT5 from the inside out to provide customers more space, more technology, more luxury, and more efficiency," Cadillac president Johan de Nysschen said in a statement. "Pivotal" is almost understating the XT5 and the red-hot midsize crossover segment. The SRX is Cadillac's top seller in 2015, posting a 25-percent increase and its 56,732 units (up 25 percent) are more than one third of the brand's 141,090 sales this year. Yes, the totals have been partially incentive-fueled, and Cadillac put an average of $7,225 on the SRX's hood in October, according to TrueCar data. Still, it's an impressive performance for any vehicle, especially one that's had few major changes since the new generation launched as a 2010 model. "The SRX has been selling very well, given how late in the lifecycle it is," AutoPacific product analysis manager Dave Sullivan told Autoblog. It outsold the all-new MKX last month and really only trails the Lexus RX. This is the volume model for Cadillac and dealers need this to be a grand slam, not just a home run." Cadillac is adamant the XT5 isn't an SRX re-skin. It has a new chassis, more interior room, and adds features like Apple CarPlay and Android Auto. Thanks to a new structure, the XT5 sheds 278 pounds compared with its predecessor, which should improve fuel economy and driving character. The crossover uses General Motors' latest 3.6-liter V6 rated at 310 horsepower and 270 pound-feet of torque, and it is fortified with variable-valve timing, cylinder-deactivation, and stop-start features. The V6 will team with an eight-speed automatic transmission and a twin-clutch all-wheel-drive system than can summon all of the torque distribution to the front or rear axles. Cadillac will also sell a 2.0-liter turbo four-cylinder model in China.