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2020 Cadillac CT5 loses the fake scoop

Well folks, the inevitable has happened. The 2020 Cadillac CT5 luxury sports sedan prototype has shed its hood scoop. Yes, we're as disappointed as you are that instead of being outrageous and brash, Cadillac is still going to try to be classy, understated and luxurious when it comes to its mainline models. And yes, we're being sarcastic here ... but there's a part of us that would kind of like to see the scoop survive. Anyway, the good news is that the scoop is only one of a few bits of fake bodywork and camouflage that the CT5 has shed. As such, we get our best look yet at the new Cadillac sedan, and it looks pretty good. The grille is very wide and not nearly as tall as the prominent prows of current Cadillacs. It actually doesn't even look as tall as the grille of the Escala concept that inspired the CT5's design. The profile of the CT5 isn't too radically different from existing Caddies, with a long hood and a short trunk. It is still a conventional sedan, though, and not a sedan-like hatchback like the Kia Stinger and Audi A5 Sportback and A7. This is evident by the open trunk lid our spy photographer caught. The taillights also continue to be slim and vertical, though we can't quite tell if they will have a horizontal elements at the bottom like on the XTS and XT4. The car also has very bold and thick angular exhaust tips. We expect the CT5 will go into production in 2019 as a 2020 model, and it will likely take the place of both the CTS and ATS, but not be much smaller than the CTS. It will likely use versions of existing Cadillac engines including the 2.0-liter turbo four-cylinder, naturally aspirated 3.6-liter V6, and twin-turbo 3.0-liter V6. We wouldn't rule out the 4.2-liter twin-turbo V8 for a potential CT5-V in the future. Related Video:

Cadillac planning its own engines, halo cars

Cadillac is in the midst of some big changes. It's got a new chief executive. It's taking some distance from parent company General Motors and moving to a new headquarters in New York. And it's instituting a new naming scheme that will allow not only for a more clear progression in its lineup, but also for more models. But that's not the end of the story. Not by a long shot.
Speaking with Automobile magazine, Cadillac's new president Johan de Nysschen revealed his intention to develop several new models and powertrains. For starters, he does not want Cadillac to continue borrowing engines from the GM parts bin, but intends to develop a new range of engines specifically for the luxury automaker. The program will likely start with smaller-capacity engines but eventually lead to new V8s as well, taking the place of the long-serving Northstar engine that finally ended its lifespan a few years ago after some two decades of production. Along with other technologies, de Nysschen envisions possibly sharing these powertrains with other GM divisions, but developing them first and foremost for Cadillac.
The bigger question, however, is where those engines would go, and de Nysschen had some thoughts to share on that front as well. For starters, the former Infiniti and Audi exec sees room for an even bigger sedan above the upcoming new CT6 that will cap the current range. Maybe even two of them. But that's not all. Johan wants to see Cadillac get (back) into the sports car game with a new halo model or two - something it hasn't really done since the Corvette-based XLR roadster. A pair of new crossovers are also said to be in the works, flanking the SRX on both sides with smaller and larger models.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."