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Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

Cadillac Celestiq previewed as a flagship luxury electric car

Last year, our Autoblog Green editor, John Beltz Snyder, got a sneak peik of GM's upcoming electric car roll out. No photos were given, but he described them in great detail. Now we finally get our own peek at one of those cars, the Cadillac Celestiq flagship sedan. Sadly, we don't get a particularly clear look, since Cadillac is only teasing the car at this point, but it's better than nothing, and better than most teasers. We get a top-down shot that reveals the car will share some key cues with the Lyriq crossover EV. Most obvious is the rear with the boomerang taillights and fastback roof, which is a glass unit separated into four pieces. Each piece can be individually adjusted for transparency, and it appears they can be illuminated as well. The front also appears similar to the Lyriq with a geometric grille covered in a transparent panel. The grille looks significantly larger, though. It also features illumination like the crossover. We also get a look at the interior, which prominently features a full-width screen for instruments and infotainment. There appears to be a screen in the center console/stack that can control functions including the roof panel illumination. According to Snyder, the interior also has extensive wood and metal trim intermingling with nifty ambient lighting. Cadillac didn't say much about the mechanical aspects except the basics. It will use GM's Ultium battery technology that will be shared with other products such as the aforementioned Lyriq and the GMC Hummer EV. It will also feature four-wheel steering as well as all-wheel-drive, undoubtedly courtesy of dual motors, one front and one rear. Cadillac previously confirmed that the Celestiq is headed for production. We also suspect that some of the fancy features such as the screens and multi-panel glass roof could make it to production. This is because it's meant to be a halo product showing off the ultimate in luxury and technology from the brand, and it could have a price tag larger than $200,000. We're expecting Cadillac to fully reveal the Celestiq in a few months, but it could be a while before the production version hits the road. The Lyriq isn't going on sale until late next year, and we would bet the Celestiq wouldn't come ahead of it. Related Video:

Ward's reveals annual 10 Best Engines list for 2013

Ward's Auto has released its annual 10 Best Engines award winners. The 2013 list covers the full width and breadth of the internal combustion spectrum, from a spate of efficient four-cylinders to the most powerful production V8 on the planet. As always, the entries must be available in a production vehicle in the first quarter of 2013 with an MSRP of less than $55,000. The supercharged 3.0-liter V6 from the Audi S5 held on for the fourth consecutive year, and BMW earned two spots on the list with its turbo 2.0-liter four-cylinder and turbo 3.0-liter inline-six.
Ford pulled in two awards for its 2.0-liter EcoBoost four-cylinder and and the supercharged 5.8-liter V8 from the Shelby GT500. Honda matched BMW and Ford with two wins of its own. Wards awarded the 2.4-liter four-cylinder from the Honda Accord Sport as well as the 3.5-liter V6 from the Honda Accord. Chrysler, General Motors and Subaru each garnered a spot on the list as well for the 3.6-liter V6 in the Ram 1500, the turbo 2.0-liter four-cylinder in the Cadillac ATS and the 2.0-liter four-cylinder the Subaru BRZ, respectively. You can read the full press release below for more information.