1994 Cadillac Deville Base Sedan 4-door 4.9l on 2040-cars

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Cadillac to expand V-Series but discontinue CTS-V and ATS-V

Cadillac said Tuesday it will expand its V-Series performance sub-brand with the arrival of the CT6-V sedan in 2019 ( formerly known as the CT6 V-Sport), with plans to add high-performance variants across its portfolio. The flipside to that expansion is the sunsetting of its two existing V-Series performance cars, the ATS-V (both coupe and convertible) and CTS-V sedan. Two new unspecified sedans will slot below the CT6 in Cadillac's lineup, a spokesman said. The CT6-V will arrive next spring, roughly a year after it bowed at the New York auto show. It will feature Cadillac's new "Blackwing" V8, a twin-turbo engine that displaces 4.2 liters and produces an estimated 550 horsepower and 627 pound-feet of torque, sending it through GM's new 10-speed automatic transmission to drive all four wheels. A less-aggressive version of the engine will also appear in the CT6 Platinum model, offering 500 horsepower and 553 lb-ft of torque. "Beginning with the debut of the CTS-V Sedan in 2004, the V-Series sub-brand sparked new life into Cadillac," Mark Reuss, executive vice president and president of GM Global Automotive Group and Cadillac, said in a statement. "As a result of the overwhelming response the CT6 V-Sport received when revealed in early 2018, we've decided to formally make it a V-Series, signaling the expansion of V-Series." View 61 Photos A Cadillac spokesman tells Autoblog the 2019 model year will be the last for the ATS-V and CTS-V. The ATS-V is powered by a twin-turbo 3.6-liter V6 that's good for 464 hp and 445 lb-ft of torque, an increase of 262 hp and 173 lb-ft from the base, four-cylinder ATS, which is also set to go to pasture at the end of the 2018 model year. The CTS-V, meanwhile, boasts a 6.2-liter supercharged V8 under its carbon-fiber hood that puts out 640 horsepower and 630 pound-feet of torque, good for a 3.7-second 0-60 mph time and a top speed of 200 mph. In a Quick Spin review last year, Autoblog Editor-in-Chief Greg Migliore called the car "old-school muscle in an Esquire-approved suit. It's 'roids and cufflinks." As for what's next for an expanded V-Series, Cadillac has the new XT4 crossover, and already other companies are banking on performance versions of crossovers. Cadillac's also developing a less expensive luxury sports sedan called the CT5. It's also said to be planning a production version of the Escala concept starting in late 2021, so those could be possibilities.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM extends production cuts, affects Cadillacs, Camaro and Acadia

General Motors is extending production cuts at some of its North America factories due to a chip shortage that has roiled the global automotive industry, the U.S. carmaker said on Thursday. The move's impact has been baked into GM's prior forecast that the shortage could shave up to $2 billion off this year's profit. GM's Lansing Grand River assembly in Michigan will extend its downtime through the week of April 26. The plant makes Chevrolet Camaros and Cadillac CT4 and CT5 sedans. It has been out of action since March 15. GM's Spring Hill assembly in Tennessee will shut down for two weeks starting the week of April 12. The plant makes the Cadillac XT5, XT6 and GMC Acadia. The company said it has not taken downtime or reduced shifts at any of its more profitable full-size truck or full-size SUV plants due to the shortage. The news was first reported by CNBC. Reporting by Ankit Ajmera in Bengaluru; Editing by Maju Samuel and Sriraj Kalluvila