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2021 Cadillac Escalade First Drive | Opulence at a cost

The Cadillac Escalade is one of the most recognizable cars in America, both on the road and in the minds of consumers. It is equal parts profit machine and pop culture icon, and it sits atop GM’s heavy-hitting hierarchy of body-on-frame SUVs. Sure, Cadillac may hold most of the cards in the luxury SUV marketing game, but itÂ’s not the only player. For starters, the Lincoln Navigator is quite good, and it takes a very similar approach to truck-based luxury. Both are flashy, cushy and high-tech, and their tuning acknowledges that driving dynamics will never be the strong suit of vehicles this large – though ride comfort certainly can be. To make matters worse, the Europeans are getting serious about their three-row SUV game, and while they may not offer the same body-on-frame capability you get from the Americans, they more than make up for it with brand prestige and state-of-the-art engineering. With such solid competition, Cadillac was not in a position to just phone in the EscaladeÂ’s redesign. The highlight of that effort is a new platform, shared with the new Chevrolet Tahoe and GMC Yukon, that finally features an independent rear suspension. There's also the gorgeous and tech-rich interior featuring a 38-inch curved OLED dash screen, a new diesel engine option and – stop us if youÂ’ve heard this one before – Super Cruise. While the Escalade does share its fundamentals with the Tahoe and Yukon, the Cadillac-branded variant of GMÂ’s big truck platform always gets special treatment. Only the very base model is available without a leather interior, for example, and the aforementioned in-cabin tech is exclusive to the Escalade. YouÂ’re also limited to just two engine options: the standard 420-horsepower V8 that's the range-topping option on GM's other SUVs, and the new 3.0-liter Duramax turbodiesel inline-six that's good for 277 hp and a V8-matching 460 pound-feet of torque. Both are paired with GMÂ’s 10-speed automatic transmission, and thereÂ’s no price difference, regardless of trim.   Like CadillacÂ’s other offerings, the 2021 Escalade has a split trim hierarchy. Above the base model, you can choose one of two paths: Premium or Sport. The Premium Luxury and Premium Luxury Platinum are your more traditional, flashier options, with lots of chrome and a rich, warm interior. The Sport and Sport Platinum are for those who prefer a more modern, subtle aesthetic, with blackout exterior trim and more subdued interior finishes.

Cadillac's semi-autonomous Super Cruise pushed back to 2017

It looks like General Motors is discovering just how difficult it is to bring autonomous vehicle technology fit for public consumption to market. The company has pushed back the launch of its semi-autonomous Super Cruise technology by several months. Originally promised by CEO Mary Barra for a fall 2016 debut, Super Cruise was supposed to be offered first on the new CT6 sedan. Automotive News is reporting that won't be the case, following a statement from GM confirming that the new system would be pushed to sometime in 2017. At the very least, that's a several month delay. GM cited the need to get the system right and keep owners safe, which prevented a firm date for Super Cruise's debut. Product boss Mark Reuss was more blunt, though, telling AN, "It will come out when it is ready." Super Cruise would be one of the earliest examples of driverless tech to be put into public hands, following the introduction of Tesla's semi-autonomous AutoPilot system in 2015. Most other automakers experimenting with the autonomous vehicles don't foresee public sales until early in the next decade, including Toyota, Renault-Nissan, and Volvo. Before Barra suggested a 2016 debut, GM originally aimed to introduce its semi-autonomous system in 2020. Related Video:

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.