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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Hotter Cadillac ATS-V+ could use LS7 power

Rumor has it Cadillac is working on an even hotter version of the ATS-V, possibly called ATS-V+. And the latest intel from Motor Trend suggests this new model might have a great, big V8 under the hood. The V8 in question is the high-revving, naturally aspirated 7.0-liter LS7 from the Camaro Z/28. The hand-built engine makes 505 horsepower and 481 pound-feet of torque in the Z/28 – a nice increase over the 464 hp and 445 lb-ft in the standard ATS-V, which uses a twin-turbocharged 3.6-liter V6. Motor Trend says the ATS-V+ will come to market with an eight-speed automatic transmission, as well as the seven-speed manual 'box from the Corvette. A dual-clutch transmission will come to market later. Of course, we'll believe it when we see it. But an LS7-powered ATS-V sure sounds like a great package to us. Here's hoping.

2021 Cadillac Escalade Interior Review | Tech-forward fortress

Of all the interiors that are vital to Cadillac’s success, the new 2021 EscaladeÂ’s is arguably the most important. ItÂ’s supposed to be the best GM can muster, and the previous generation was a distant second to the classically elegant Lincoln Navigator. Cadillac didnÂ’t try to copy LincolnÂ’s success with its redesigned full-sizer, instead opting to follow a more generic theme of tech-forward luxury. When we say tech-forward, though, we mean it. The 38 inches of curved OLED screens we covered in our Escalade infotainment review absolutely dominate the dash in a brazen display of opulence. There isnÂ’t much room for anything else to take center stage, but whatÂ’s there is extremely nice. Large swaths of wood trim stretch across the dash and also adorn a substantial part of the center console. ItÂ’s harder to find something that doesnÂ’t feel like soft-touch leather, wood or metal trim than it is to find cost-cutting materials. There are certainly some areas with the usual black plastic for buttons, but every car company that isnÂ’t Rolls-Royce resorts to plastic at some level. The seating position and ergonomics of the Escalade are a big step up from past models. There was a feeling of claustrophobia in previous Escalades with the whole interior being built up around the driver in an unfriendly manner. This Escalade tones that down with lower and flatter surfaces, along with just being bigger in general. That feeling of expansiveness is great for decompressing and relaxing in the available heated, cooled and massaging seats. Riding in the back is almost as lovely. Switching to an independent rear suspension and making the vehicle longer means more passenger and cargo space (10.3 cu-ft more than before with the third row up). The majority of this is realized in the third row (10.4 inches more than before), where even large adults can sit comfortably with a laid-back seating position. Before, if your knees weren't in your face, it's probably because you gave up and hitched a ride with someone else. A BMW X7 or Mercedes-Benz GLS will still outclass it for materials and third-row features, but the Escalade wins on sheer bigness. Getting back there is a breeze with a huge walkway, though putting the seat back into place is borderline annoying, requiring much more physical effort than a powered second row would. As big as the third row is, sitting in the second row is even better thanks to the massive dual screens mounted to the front headrests.