1970 Cadillac Coupe Deville 2 Door Hrdtp Very Nice Full Size Luxury Car on 2040-cars

Auto blog

Cadillac's CEO on Apple CarPlay: ’extremely clunky’

In this new world of advanced in-car infotainment and connectivity, car and tech companies alike are creating interfaces with mixed success. Apparently one system has annoyed Cadillac CEO Johan de Nysschen enough he's openly griping about it. In an interview with our friends at Yahoo Finance, the CEO had a number of complaints about Apple CarPlay, a system that, along with Android Auto, is rapidly becoming a staple of automotive infotainment. Though he acknowledged the system's potential, de Nysschen said CarPlay "is extremely clunky." He highlighted issues he's had with Apple Maps reacting too slowly for turn-by-turn navigation on the highway, app transitions that weren't smooth, and some quirks he found when using voice commands. While we won't say Apple CarPlay is perfect by any means, we're also not so sure it's deserving of such high-profile criticism, particularly from Cadillac. This is because Cadillac's own infotainment system CUE, has not been loved by those of us at Autoblog. And while Cadillac has announced it has a new version of CUE that might fix our issues with it, it's not exactly rolling it out expediently. So before ripping on other infotainment, de Nysschen, maybe make sure your own system in order. Related Video:

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac CT6 styling will be evolutionary, not like Elmiraj

Well, this is at least a little disappointing. It turns out Cadillac's long-awaited flagship, the CT6, won't be ushering in a wholesale change in the company's design. That's coming from GM Design guru Ed Welburn, meaning it should be taken as gospel (unless of course he's just trying to hoodwink us). "It'll be different and it will certainly stand out in the portfolio," Welburn told Automotive News. "But you won't see a real shift in direction." Instead, Art and Science will be shown in yet another new form, and will "continue to evolve," according to Welburn, although what that means is unclear. What we can say for certain, though, is that Art and Science on the CT6 will not evolve into the stunning Elmiraj Concept. "I think Elmiraj was more of an influence on some other things we're working on for Cadillac," Welburn said, we're guessing with a smirk and an air of mystery. Considering we have yet to see the CT6, it's hard to tell whether this will be good news or bad, although based on the critical reception to the Elmiraj, we're a little bit disappointed by Welburn's statements. Still, only time will tell whether the styling of the CT6 will really work out.