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2021 Cadillac Escalade to have a massive 38-inch curved OLED display

The redesigned 2021 Cadillac Escalade is going to be revealed Feb. 4, and it’s going to have a huge screen. Cadillac released a video teaser today showing the enormous display — watch it above. This screen is a curved OLED display that measures 38 inches from corner-to-corner. The exact resolution wasnÂ’t revealed, but Cadillac claims the pixel density is twice that of a 4K television. That particular stat is also rather nebulous, as the pixel density of a 4K TV varies with the TVÂ’s size. Regardless, itÂ’s safe to say that the screen is going to be very sharp and look fantastic. CadillacÂ’s use of an OLED screen will ensure it has spectacular color representation and the best blacks that a screen is capable of. Smartphones with OLED displays typically offer a better experience than those with LCD displays, and we can hope the same is true for this Cadillac display. On top of it being a huge screen, Cadillac also says itÂ’s the “first curved OLED” in the industry. Most infotainment screens in cars these days are flat displays, but Cadillac appears to be sticking its best tech foot forward with this curved screen. Other details worth noting in this teaser is the obvious presence of Super Cruise. The green light stretches across the steering wheel, indicating that the new Escalade will definitely offer the semi-autonomous driving technology. The rest of the interior is difficult to make out, but there appears to be a row of shiny buttons below the screen. Below this we can see what might be the top of the gear lever sticking up. ItÂ’s tough to know for certain what it is, but itÂ’s similar in size, shape and style to other new Cadillac gear levers. However, both the 2021 Chevy Tahoe and Suburban use push-button shifters. The switch to an actual gear lever would be more consistent with other Cadillacs, but inconsistent with its full-size SUV brethren. We wonÂ’t have terribly long to wait to find out. Cadillac says itÂ’s going to reveal the new Escalade in Los Angeles during Oscars week. Expect some of the big stars to roll up to the red carpet in new Escalades. ItÂ’s hard to think of a better place to show off the chromed-up, shiny new Cadillac. Related Video:      

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac: The standard of what?

Cadillac's tagline "Standard of the World" goes back to 1908 when it won the Dewar Trophy. While you might think that the moniker and the trophy have something to do with a feat of racing and daring-do against a cadre of British, French, and German marques, it's nothing of the sort. Rather, Cadillac achieved the trophy because of interchangeable parts. The parts they were producing back then were so well-made that Henry Leland, who established Cadillac, was able to disassemble three Model Ks, mix up the parts, and then put together three functioning cars. This amazed the Brits who handed him the trophy, and the "Standard of the World" was born. During the past several months, Cadillac has been producing news releases that would seem as though the company is the Standard of the World: "Cadillac Global Sales Rise 44.2 percent in January ... 18 percent in February ... 22.1 percent in March. . .40.9 percent in April ... 33.8 percent in May ... 7.2 percent in June." Like the Dewar Trophy being about manufacturing not performance, things are not necessarily what they seem. That is, Cadillac's growth is predicated on performance in China, not in the US. Through June, its China sales are 80,357 vehicles for the first five months of 2017, versus 72,073 in the US. The China number is a 75.4-percent year-over-year increase while the US number is a 1.6-percent decrease. For the entire globe, Cadillac has sold 164,174 vehicles. Of them, 65,250 were the XT5. That was followed by the ATS, at 34,277 units. In the US, the XT5 is doing reasonably well, as it has moved 29,798 units during the first six months. The ATS, conversely, is doing not particularly well, as it is down 26.2 percent with sales at just 7,209 for the year so far. To put that into some sort of context, know that Cadillac has sold 7,370 copies of the generally derided XTS, which is down 24.7 percent. The CTS is down 36 percent at 5,059 units, and the only other car in the lineup (we'll pretend that the ELR doesn't exist anymore and it shortly won't), the CT6 sedan, is up 172.7 percent – but they have sold only 5,397 CT6s. While Caddy talks a good game about competing with the likes of the BMW 5 Series and the Mercedes E-Class, know that those two sedans have been sold 17,036 and 20,783 times this year in the US respectively. So what is Cadillac chief Johan de Nysschen to do? According to Reuters, it is to cull the lineup.