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Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

Cadillac to fight Audi A3, Mercedes CLA with small rear-drive sedan?

Compact luxury sedans are fast becoming the trend among upscale automakers. Mercedes has the new CLA (and its many platform-mates), BMW has the 1 Series and 2 Series, Audi has the A3 and, though Lexus apparently isn't interested in anything smaller than its CT 200h, Infiniti is getting in on the action with a compact model of its own. It would only follow logically, then, that Cadillac should launch a competitor, and according to the latest reports, that's just what it has in store.
Speaking with Car and Driver, Cadillac marketing chief Uwe Ellinghaus confirmed that such a project is in the works. But unlike its rivals, Cadillac aims to go with a rear-wheel-drive layout. This despite research that apparently indicates that a surprising 80 percent of owners think that their BMW 1 Series is front-drive. It's the driving dynamics and styling proportions that motivate Ellinghaus and his colleagues to stick with rear-drive, however.
The new model would in all likelihood be based on the same GM Alpha architecture that underpins the ATS and CTS - a platform that has helped Cadillac keep the weight down on both models and which is expected to underpin the next-generation Chevy Camaro, as well. The sub-ATS could be positioned as a four-door 2+2, however, as the ATS grows a little larger in its next iteration in order to make room for its new baby brother.

President Trump's new limo spotted testing at high speed

What you're looking at is no ordinary limo. Look past the swirly camouflage and you'll see what appears to be a Cadillac, but don't let those looks fool you. This is the new Beast, otherwise known as Cadillac One, and codenamed by the Secret Service as Stagecoach. This is the car that will shuttle President Trump to and fro. It's hard to get a sense of scale from these images, but this car is huge. It's very likely built atop a heavy-duty truck platform, which is necessary due to the thick armor-like bodywork that's hermetically sealed to keep POTUS safe and sound. It's hard to tell for certain, but it appears this Beastie is riding on Goodyear Regional RHS II tires, which would otherwise be used on trucks and buses. Translation: this thing is heavy. The Beast is ostensibly badged as a Cadillac, and it wears the latest version of Caddy's corporate grille, badge, and upright headlamps at the front. From the rear, there's a hint of Rolls-Royce Phantom, with rear glass that tapers elegantly into the deck lid. In between is a massive slab-sided passenger compartment that's rumored to seat as many as seven passengers. These shots were snapped at GM's Milford Proving Grounds. It seems The Beast is undergoing some high-speed tests, though high-speed here is relative. Those Goodyears are only rated for 70 miles per hour or so, and we doubt the big 8.1-liter gasoline-fueled V8 engine is geared to push the President much faster than that, anyway. Related Video: