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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac CTS-V, ATS-V special editions celebrate IMSA titles

This was Cadillac's first year of competition for its DPi-V.R. Daytona Prototype race car in the IMSA Endurance Championship, and it brought home both the manufacturer title and driver title. To celebrate the occasion, Cadillac has created special editions of its fastest road cars, the CTS-V and ATS-V, and their defining features are stickers. Yes, the most unique part of these special Cadillacs is a decal package. But it is an attractive one, with white, gray, silver and red accents inspired by the race car. They're complemented by either a black or white paint job and red side mirrors. The rear quarter windows also get little stickers of the race car's silhouette. Though the stickers are the defining trait of these special-edition cars, they aren't the only features. The CTS-V and ATS-V each come bundled with an array of other features such as a sunroof, the carbon fiber exterior accent package, and a red and black interior that features red-accented carbon fiber trim and Recaro seats. Available as additional options are an eight-speed automatic for the ATS-V, a performance data recorder and a suede steering wheel and shift knob. The other neat tidbit is that, if those extra features are must-haves, the IMSA edition ATS-V is the way to go. The $72,190 price for the sedan is almost $2,000 less than an equivalent standard ATS-V sedan. The regular ATS-V sedan also isn't available with the red and black interior. The special-edition ATS-V coupe starts at $74,390, which is a little over $1,000 more than an equivalent normal ATS-V coupe. Unfortunately for CTS-V buyers, the IMSA edition model, at $105,730, is pricier than optioning up a regular CTS-V. So in that case, you'll have to decide whether the decals and exclusivity are worth it. Related Video: Featured Gallery 2018 Cadillac CTS-V and ATS-V IMSA Championship special editions View 13 Photos Image Credit: Cadillac Cadillac Coupe Luxury Performance Sedan cadillac ats-v

2021 Cadillac XT6 adds 2.0-liter turbo and new base trim in second year

The 2021 Cadillac XT6 has been announced, and the three-row crossover is going through a few notable changes in its second model year. There’s a new base trim and base engine, and Cadillac has added tech features to improve the experience. Starting with the new engine: ItÂ’s the 2.0-liter turbocharged four-cylinder that was initially introduced in the XT4 as the base motor. Power output is the same as the compact crossover at 237 horsepower and 258 pound-feet of torque. ItÂ’s paired with the nine-speed automatic transmission and comes with front-wheel drive as standard — all-wheel drive is a $2,000 option. That engine only comes with the new base trim level: Luxury. Every other trim receives the 3.6-liter V6. The new Luxury trim (pictured above) is being added to the lineup as a base model to compliment the Sport and Premium Luxury trims. This will be the cheapest and most basic of the XT6s, but you can still option all-wheel drive. Features include 18-inch wheels, the eight-inch touchscreen infotainment system, black leatherette seats (heated and powered in front), brushed aluminum trim, tri-zone climate control and a number of other smaller extras along with a suite of driver assistance technologies. Cadillac is also adding wireless Apple CarPlay and wireless Android Auto to the lineup as standard equipment — they were standard previously but required the traditional wired connection. ThereÂ’s also a new 20-inch wheel for the Sport model, and three new color options: Dark Moon Blue Metallic, Wilder and Infrared Tintcoat. The XT6 LuxuryÂ’s base price is $48,990, including the destination charge. ThatÂ’s a fair cut below the 2021 Premium Luxury ($53,790) and the Sport ($58,190) trims, but you are losing out on the additional equipment and luxury those trims offer. Cadillac says the updated 2021 XT6 will land in dealerships this fall. Related video: