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Jay Leno welcomes a 2016 Cadillac CTS-V into the garage

After checking out a multitude of classic cars and customs over the past few weeks, Jay Leno switches things up with a modern performance machine in the latest video from the garage – a 2016 Cadillac CTS-V. Leno is curious about Caddy's attempt to challenge the BMW M5 and Mercedes-Benz E63 AMG S, and he takes a long, technical look at the sedan with chief engineer David Leone. Not content to just peek under the hood, Leno puts the CTS-V up on the rack to see what it packs underneath the svelte body. Once he gets the lowdown on the Caddy's engineering, it's time for a drive. Leno also flexes his interviewing skills while behind the wheel and gets even more info about the CTS-V's capabilities from Leone. He seems fairly impressed, but Leno's most entertaining question about the 640-horsepower sedan is whether it can do a burnout. He provides a definitive answer to that at the end of the clip. Related Video:

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

GM laying off 510 amidst slow Cadillac, small car sales

General Motors is laying off about 510 workers from two factories beginning in January, and it could be months before the automaker needs some of that latent capacity to come back on line. A combination of poor sales and high dealer inventories are prompting the cutbacks, according to Automotive News.
The largest changes come at GM's Lansing Grand River plant, where the Cadillac ATS and CTS are made. An entire shift of about 350 workers is being laid off, but the automaker hopes to find positions for some of them at other nearby factories. The decision leaves just a single shift building vehicles there. According to Automotive News, the move is partially spurred by Johan de Nysschen's plan to make Cadillac a more exclusive brand.
The lost shift will likely return for production of the next-generation Chevrolet Camaro at the plant, according to the report, but GM isn't saying when that will be. A previous announcement from the Canadian Auto Workers union indicated that the Oshawa, Ontario, factory would lose the coupe in late 2015 or early 2016.