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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

Cadillac: The standard of what?

Cadillac's tagline "Standard of the World" goes back to 1908 when it won the Dewar Trophy. While you might think that the moniker and the trophy have something to do with a feat of racing and daring-do against a cadre of British, French, and German marques, it's nothing of the sort. Rather, Cadillac achieved the trophy because of interchangeable parts. The parts they were producing back then were so well-made that Henry Leland, who established Cadillac, was able to disassemble three Model Ks, mix up the parts, and then put together three functioning cars. This amazed the Brits who handed him the trophy, and the "Standard of the World" was born. During the past several months, Cadillac has been producing news releases that would seem as though the company is the Standard of the World: "Cadillac Global Sales Rise 44.2 percent in January ... 18 percent in February ... 22.1 percent in March. . .40.9 percent in April ... 33.8 percent in May ... 7.2 percent in June." Like the Dewar Trophy being about manufacturing not performance, things are not necessarily what they seem. That is, Cadillac's growth is predicated on performance in China, not in the US. Through June, its China sales are 80,357 vehicles for the first five months of 2017, versus 72,073 in the US. The China number is a 75.4-percent year-over-year increase while the US number is a 1.6-percent decrease. For the entire globe, Cadillac has sold 164,174 vehicles. Of them, 65,250 were the XT5. That was followed by the ATS, at 34,277 units. In the US, the XT5 is doing reasonably well, as it has moved 29,798 units during the first six months. The ATS, conversely, is doing not particularly well, as it is down 26.2 percent with sales at just 7,209 for the year so far. To put that into some sort of context, know that Cadillac has sold 7,370 copies of the generally derided XTS, which is down 24.7 percent. The CTS is down 36 percent at 5,059 units, and the only other car in the lineup (we'll pretend that the ELR doesn't exist anymore and it shortly won't), the CT6 sedan, is up 172.7 percent – but they have sold only 5,397 CT6s. While Caddy talks a good game about competing with the likes of the BMW 5 Series and the Mercedes E-Class, know that those two sedans have been sold 17,036 and 20,783 times this year in the US respectively. So what is Cadillac chief Johan de Nysschen to do? According to Reuters, it is to cull the lineup.

2022 Cadillac CT5-V Blackwing, CT4-V Blackwing bring big performance back to the brand

They're finally here, the real successors to the Cadillac CTS-V and ATS-V: the 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing. And at least on paper, they sure seem like worthy successors to those superb super sedans. They're more powerful, come with standard manual transmissions, and feature the latest and greatest chassis upgrades available. We'll start things off with the most beastly of the Caddies, the CT5-V Blackwing. Like the CTS-V predecessor, the Blackwing gets a supercharged 6.2-liter pushrod V8. But thanks to intake and exhaust improvements, output is up to 668 horsepower and 659 pound-feet of torque, as opposed to the CTS-V's 640 horses and 630 pound-feet. The engine also is handbuilt in Bowling Green, Ky., just like the short-lived turbocharged DOHC Blackwing V8. It's coupled either to a six-speed manual transmission with a twin-disc clutch, rev matching and no-lift shifting, or a 10-speed 10L90 automatic transmission. Power goes to the electronically controlled limited-slip differential at the rear, and rear-wheel drive is the only drive configuration available. The transmission and differential each get their own oil coolers, too. Cadillac says the CT5-V Blackwing should be able to hit 60 mph in 3.7 seconds with the automatic transmission, and the top speed is over 200 mph. 2022 Cadillac CT5-V Blackwing View 13 Photos As for the CT4-V Blackwing, it gets a twin-turbocharged 3.6-liter V6 built in Canada, and although it is more powerful than the previous car, it's only by a small amount. The CT4-V Blackwing makes 472 horsepower versus the ATS-V's 464, and the 445 pound-feet of torque is the same between each car. Just like the CT5-V Blackwing, the CT4-V gets either the same six-speed manual transmission or a 10-speed 10L80 automatic transmission, the electronically-controlled limited-slip differential, and the oil coolers. Picking the manual transmission has extra perks on the CT4-V Blackwing, though. The engines in manual cars received titanium connecting rods and revised crankshaft counterweights. The manual transmission's no-lift shift functionality is also more helpful on the CT4-V Blackwing since it keeps the car in boost between gears. Still, Cadillac's 0-60 mph time estimate is for the automatic model at 3.8 seconds. Top speed is 189 mph. 2022 Cadillac CT4-V Blackwing View 16 Photos Keeping all that power under control are a variety of chassis upgrades.