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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Cadillac is returning to endurance racing with a new prototype in 2017

In two months, Cadillac will return to top-tier endurance racing with its all-new Daytona Prototype International racecar after 14 years away. The car, which adheres to IMSA's new DPi regulations, looks as long, low, and Cadillac-like as anyone could have hoped. It's set to debut at the Rolex 24 at Daytona and will compete head to head with the likes of Mazda and Nissan in what is shaping up to be one of the most diverse and exciting forms of American motor racing in years. The new car will be run by Wayne Taylor Racing, the team that previously fielded the Corvette Daytona Prototype. Wayne Taylor himself has won the 24 Hours of Daytona twice, in 1996 and 2005. He now manages the team and leaves the driving duties to his two sons, Ricky and Jordan. They'll be joined in the cockpit by Max Angelelli, Wayne Taylor's teammate in 2002 at Cadillac's last unsuccessful attempt at endurance racing. To understand Cadillac's new car, officially called the DPi-V.R., you need to understand IMSA's DPi category. Basically, manufacturers are allowed to base their car on one of four chassis that follow the FIA LMP2 regulations. The chassis come from either Dallara, Onroak Automotive, ORECA or Riley/Multimatic. Cadillac will base their car on the Dallara platform. The DPi regulation differ from the LMP2 in two major ways: non-standardized engines and the ability to change certain parts of the bodywork. The DPi regulations are intended to give the variety of the top-tier LMP1 cars at a fraction of the cost. When it came to choosing an engine, Cadillac wanted to power the new car with something kinda sorta production based. The new car will use a naturally aspirated 6.2-liter pushrod V8 that shares some base architecture with the engine in the current CTS-V. While the power output hasn't been announced, expect about 600 horsepower. While that's down compared to the CTS-V, there is far less mass to move around as the Dallara chassis is a svelte 2,050 lbs. Since all the teams will be running different engine configurations, expect restrictors of some sort to help balance the power disparity. The parts of the body work that can be modified - The nose, sidepods, rear wheel arches and rear valance - have all been designed to mimic Cadillac roadcar design elements. Even the wheels look like they were pulled straight from the CTS-V. The front splitter, the floor, and the diffuser are common elements shared with other DPi cars.

Nine cars we wish were convertibles

The snow has melted, the sun is shining, and the days are getting longer. At the Autoblog Detroit office we feel like our winter hibernation is finally over. And with warmer temperatures come visions of opening up a convertible roof and cruising. You know, just turn up the bass and let the Alpine blast. There are plenty of droptops on sale in the US, and more on the way (like the 2016 Mazda MX-5 Miata). That said, we always want more. More! More! More! In that spirit, we cooked up a list of nine cars aren't currently sold as convertible, but ought to be. Check out our picks, below. Summer's just around the corner. Subaru BRZ / Scion FR-S In some parallel universe, this car actually happened. Toyota showed us a FT 86 Convertible concept at the Geneva Motor Show in 2013, and we immediately started licking our chops over the thought of a rear-wheel-drive convertible based on the Subaru BRZ and Scion FR-S twins. These days, the MX-5 Miata is our only option for affordable roadster fun. A competitor to the Mazda seems like a no-brainer to us, especially since we have naught but good to say about the BRZ/FR-S as-is. Unfortunately in our present timeline, this car is as likely for production as a BRZ STI. Which is to say, not very. Dang. Lexus RC F Unlike the FR-S, a convertible from Toyota's luxury division might actually see the light of day. The current IS convertible is about to be phased out, and the Lexus LF-C2 concept from the 2014 Los Angeles Auto Show is really a thinly veiled look at a possible RC convertible. A droptop RC would be plenty good, but let's reach for the starts. What we really want is to run topless in an RC F, complete with that powerful, loud, 5.0-liter V8 engine. Lexus says the RC F is a true competitor to the BMW M4. If that's true, it only makes sense for Lexus to mimic the Germans and offer its performance coupe in a folding hardtop form. Maybach Landaulet Maybach is bach back, recast as an upper crust trim level for Mercedes-Benz. The Mercedes-Maybach S600 is seriously awesome, and more luxurious than a trip to the spa. But why not go a step into the truly ridiculous levels of extravagence and bring back that open-top Landaulet? We think your local princess will love this idea, and with better S-Class bones underneath, Jeeves will have a pretty enjoyable ship to steer, too. Besides, with that slick new Mercedes design language, a Landaulet redux wouldn't be nearly as hideous as the old model, pictured here.