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Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

Cadillac to move select offices from Detroit to Manhattan?

Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.

Hear the new Cadillac CTS-V torture some tires

The 2016 Cadillac CTS-V seems like the type of wonderful gift that Santa might cook up in his workshop for one extraordinarily good boy or girl. However, the first chance for most people to actually see the super sedan and its carbon fiber pieces in real life is at the 2015 Detroit Auto Show in January. As a stocking stuffer until then, Caddy has released this video highlighting the latest V-Series roasting its tires better than any dinner for the holidays. With the supercharged 6.2-liter V8 from the Chevrolet Corvette Z06 nestled into the CTS-V's engine bay, the Cadillac certainly has quite a bark coming from its exhaust. The mill might be detuned slightly from the 'Vette to 640 horsepower and 630 pound-feet of torque, but that's still plenty for this smoky application. Enjoy this tease of the future V-Series, ahead of the Detroit show. Related Gallery 2016 Cadillac CTS-V View 15 Photos News Source: Cadillac via YouTubeImage Credit: Related images copyright Cadillac Cadillac GM Luxury Performance Videos Sedan