2011 Cadillac Dts Platinum Sedan 4-door 4.6l on 2040-cars

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Cadillac Live virtual showroom is open for business in the U.S.

Cadillac launched the streaming showroom known as Cadillac Live in Canada earlier this year. The program places a Cadillac product specialist in an open studio laid out similar to a dealership. Equipped with an iPhone X on an Osmo Mobile gimbal and a Bluetooth headset, the specialist conducts one-way video chats with car buyers shopping for Cadillacs and owners who have questions about their cars. Now Cadillac Live has arrived in the United States. Described as "part personal shopper and part interactive digital showroom," it's aimed at converting luxury shoppers into Wreath and Crest buyers by making the research experience simpler. The automaker says it has data showing that "71% of customers report switching to a competitor’s product after finding their selection process easier." As well as being able to show and demonstrate 10 physical vehicles and their features, product specialists will be able to use a tablet app interface to run through color and accessory options. Shoppers and buyers with questions can reach a Cadillac Live agent from 9 a.m. to 1 a.m. ET Monday to Thursday, 9 a.m.-9 p.m. ET on Friday, and 11 a.m.-7 p.m. ET Saturday and Sunday. Calls can be taken on demand or scheduled at the Cadillac Live site, call appointments can be made for times outside of the traditional opening hours, and multiple callers can participate. U.S. customers in California, Illinois, New Jersey, and New York who like what they discover can automatically be connected to a local dealer to move on to the next phase. And video calls are one-way, so work-from-home types need not worry about broadcasting their coffee-stained "Beast Mode" workwear. 

Cadillac will expand its range of high-performance Blackwing models

Cadillac proved the American sport sedan isn't dead when it introduced the Blackwing variants of the CT4-V and the CT5-V (pictured) in February 2021. Launched to denote a short-lived V8 engine, the nameplate will appear on other go-fast members of the company's range in the coming years, but there's at least one model it will steer clear of. "Blackwing is reserved for really the pinnacle, the purest expression of performance and track capability, and that's what it's going to stand for going forward. [The CT4-V Blackwing and CT5-V Blackwing] won’t be the last Blackwing cars that we do, but you wonÂ’t see one on every vehicle. ItÂ’s not appropriate. I couldnÂ’t imagine doing an Escalade-V Blackwing," said Cadillac engineering boss Tony Roma in an interview with enthusiast site GM Authority. His comments are reassuring, because they confirm that Cadillac won't water down the Blackwing badge by putting it on sporty-looking models that are more show than go. What's next remains up in the air. The CT4 and the CT5 are Cadillac's only sedans as of writing, so the next Blackwing-badged model will either be an electric car, a crossover, or both. Regardless, it should arrive as a truly track-capable hot rod developed for hardcore enthusiasts. For others, Roma also suggested more V-badged cars are in the pipeline, though he stopped short of listing the models the emblem will appear on. Demand for quick crossovers is growing steadily in America, so it's not difficult to imagine an XT4-V, for example. And, an unverified report published in February 2021 claims the Escalade's 6.2-liter V8 will soon receive a 200-horsepower bump thanks to a factory-backed, dealer-installed supercharger. If the rumor is accurate, the 600-plus-horse Escalade could be the V-branded model that Roma alluded to in the interview. "The V-Series lineup has expanded," he said. "You're going to see more of that in the future. We're going to do more V-Series. It's important to our brand, and you'll see it on other products." Related video:

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury