2008 Cadillac Dts on 2040-cars

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Cadillac ATS-V Coupe caught undisguised ahead of LA reveal

Vsport versions of the CTS and XTS sedans are all well and good, but what Cadillac enthusiasts have really been looking forward to is the arrival of the next full-on V model. And here we have it.
Spied in the nude during an apparent photo shoot ahead of its anticipated debut at the fast-approaching Los Angeles Auto Show, the upcoming new Cadillac ATS-V Coupe is set to pick up where the old CTS-V left off, only in a more compact form. Unlike previous spy shots of heavily disguised prototypes, this final version is showing a chrome-framed mesh grille, along with a deep lower air dam with what looks to be a carbon-fiber front splitter. That bulging hood with heat extractor vents is tipped to be packing a twin-turbo V6 engine, breathing out of quad exhaust tips.
The aggressive aero kit also encompasses side skirts, a reshaped rear bumper and a lip spoiler on the truck, while the upgraded rolling stock wears serious low-profile rubber and the brakes appear to be carbon-ceramic units. Peer through the window and you can even see the sport bucket seats with slots for racing harnesses. All of which suggests a serious American challenger to the BMW M4 and its ilk, and we're looking forward to seeing the vehicle in the metal in LA next month.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Honda Ridgeline, Ford Ecosport and Tesla profits | Autoblog Podcast #537

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Green Editor John Beltz Snyder and Associate Editor Joel Stocksdale. We talk about driving the 2018 Ford Ecosport and Hyundai Accent. Joel tells us why he loves the naturally aspirated engine in our long-term Honda Ridgeline. We discuss Tesla's profitability claims, Johan de Nysschen leaving Cadillac and a possible date change for the Detroit Auto Show. As usual, we'll also spend a listener's money on a car. Autoblog Podcast #537 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2018 Ford Ecosport Driving the 2018 Hyundai Accent A love letter to the Honda Ridgeline's V6 Leadership change at Cadillac Will Tesla be profitable this year? Will NAIAS move to October? Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Earnings/Financials Green Podcasts Detroit Auto Show Cadillac Ford Honda Hyundai Tesla Used Car Buying Truck Crossover SUV Economy Cars Electric Sedan