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GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

Junkyard Gem: 1993 Cadillac Allante

The General's Cadillac Division had lost much of its status as a world-class styling and engineering innovator by the 1980s, while younger rich Americans signed on the line which is dotted for European luxury machines packed full of futuristic technology. Something needed to be done to win back the hearts of those buyers, and that something was the Cadillac Allante two-seater. Here's a final-model-year Allante, complete with one of the very first Northstar V8 engines, found in a Denver yard. The overhead-valve Cadillac V8 engine of 1949 shook up the automotive world, and the double-overhead-cam Northstar V8 of 44 years later had a similar effect. Finally, a high-revving, smooth-running modern V8 to compete with those pesky European and Japanese carmakers! Only the Allante got the Northstar at first, with other Cadillac models following soon after. After the underwhelming power output of the pushrod HT4100 V8s used in the 1987-1992 Allantes, the upgrade from 200 horses to 290 helped boost sales of the '93 to the highest annual figure ever achieved by the model: 4,670 cars. Unfortunately for GM, production costs of the Allante proved to be murderous in the long run. Shortened Eldorado frames were loaded onto specially-fitted 747s in Detroit and flown to Pininfarina's new Allante factory in Italy. After Pininfarina built the bodies, they got loaded onto the 747s, flown back to Detroit, trucked to the Hamtramck assembly plant, and given running gear there. GM called this system the "Allante Air Bridge" and it cost plenty. The cars looked both futuristic and Italian, which they were, but the Allante's price tag stood at heights far above those of the rest of the Cadillac line: $59,975 in 1993, or about $108,500 in 2020 dollars. You could buy a rear-wheel-drive BMW 850Ci with a 282-horse V8 and manual transmission for a mere 10 grand over the Allante's cost that year, or a Jaguar XJS convertible for just $56,750. The Allante had front-wheel-drive and a not-so-modern four-speed automatic transmission, which hurt sales among the enthusiast types who flocked to Cadillac showrooms for the CTS-V a decade or so later. No European machine of 1993 could top the Mars Base appearance of these vertically-arranged, all-pushbutton HVAC/audio controls, though.

NHTSA investigating nearly 750,000 GM models over non-deploying airbags

Nearly 750,000 vehicles built by Chevrolet, GMC, and Cadillac are the subject of a National Highway Traffic Safety Administration (NHTSA) investigation due to non-deploying driver-side airbags. While the investigation is ongoing, the agency believes the issue is likely due to rust particles that form on the inflator's connection terminal interface. The list of nameplates included in the investigation includes Chevrolet's Silverado, Tahoe, and Suburban, GMC's Sierra, Yukon, and Yukon XL, plus Cadillac's Escalade, Escalade ESV, CT4, CT5, and XT4. All of the potentially affected vehicles are 2020 or 2021 models, according to a bulletin published on the NHTSA's website. Investigators launched the probe in April 2021 after 15 consumers reported airbag-related issues, including nine who said an airbag malfunction light appeared in the instrument cluster. More alarmingly, the NHTSA is aware of six accidents that caused significant damage to the car's front end yet didn't trigger the driver's airbag. It adds that there are no fatalities linked to the issue, but there are six crashes and eight injuries reportedly blamed on it. No evidence suggests this problem is related to the millions of potentially deadly Takata inflators recalled over the past few years. General Motors is aware of the defect. It sent a technical service bulletin (TSB) to its dealers in March 2021 to address the aforementioned warning light. The note explains the issue is due to "rust particles in the connection terminal interface of the driver's airbag inflator." The company hasn't issued a safety recall yet, however. Whether it will partially depends on the NHTSA's findings. It's currently looking into the scope and the severity of the problem, and it wants to understand its implications on driver safety. Investigators will decide whether General Motors needs to recall the 749,312 cars that are part of the probe when they close their investigation. General Motors has already spent a significant amount of money replacing defective airbag-related parts in its cars. In November 2020, it was ordered by the American government to recall nearly 6 million pickup trucks and SUVs equipped with potentially dangerous Takata airbag inflators. It repeatedly argued that testing proved the inflators were safe, and it petitioned the agency four times starting in 2016 to avoid a recall, which cost an estimated $1.2 billion (about a third of its net income in 2020).