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2015 Cadillac ATS Coupe First Drive

Save for a few years of its century-plus existence, Cadillac has offered its unique brand of American elegance in two-door, fixed-roof bodystyles. Most of these cars were big, floaty barges, of course, though its most recent offering was the wedge-shaped CTS Coupe. But whereas the CTS Coupe was a statement car – angular and severe, with somewhat limited appeal except to design snobs and provocateurs – the ATS Coupe represents a return to form for Cadillac, with a proper three-box (engine-cabin-trunk) body and a slightly lower price point that should broaden its appeal among a larger swath of the market. Generally speaking, the 2015 ATS Coupe is a two-door version of the sporty ATS Sedan, though, surprisingly, the only common exterior components are the hood, headlamps, and sundry trim pieces on the front fascia (which features a slightly larger grille, a wider lower air intake, and the redesigned, laurel-less Cadillac crest). Even the mirrors are different. The body stretches 0.8 inches in length and 1.4 inches in width, the roof is 1.1 inches lower and the rear windscreen slopes at a flatter, sleeker angle. Interestingly, the windowsills are actually quite a bit lower, further slimming the car. Thanks to its 0.8-inch wider front and rear wheel tracks as well as more tumblehome in the C-pillar area, the coupe sits lower and looks more planted than the ATS sedan, particularly from the rear three-quarter view. Filling the wheel wells is a family of slick 18x8-inch wheels, with 18x9-inchers coming on the rear axle of performance models. Even if all those changes haven't resulted in a wholly new look the way the CTS Coupe departs from its sedan progeny, the ATS two-door is a truly beautiful car that looks considerably better on the road than on a show stand. And for that, Cadillac deserves mighty praise. The ATS two-door is a truly beautiful car that looks considerably better on the road than on a show stand. It is a proper coupe, of course, and as such is saddled with the expected limitations that accompany modern two-door packaging, notably rear seat access and limited rear headroom. Since the floorpan is common to both bodystyles, rear legroom is the same as the sedan's, though headroom shrinks a considerable 1.8 inches, making it hard for even average-sized adults to sit back there without their heads touching the window glass.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

GM workers in Oshawa walk out in protest of plant closure

TORONTO/MONTREAL – Canadian Prime Minister Justin Trudeau on Monday expressed his "deep disappointment" in General Motors' decision to close its Oshawa plant, a move Canadian officials only learned about on Sunday and which led workers to walk off the job on Monday. GM said the closure affects a total of 2,973 assembly line jobs. GM's total employment in Canada is 8,150 direct jobs. Workers in the Unifor trade union walked out of the Oshawa plant "in protest," ahead of a meeting with GM about the announcement, a union spokeswoman said. "I've moved my family twice for this company and they do this to me," a tearful worker told CBC TV as he left the plant. Currently, the Oshawa plant builds the Cadillac XTS and Chevy Impala sedans. Under Unifor's four-year contract signed in 2016, GM must give the union a year's notice before closing the plant. The automaker intends to close the plant in December, 2019. A 2015 study commissioned by Unifor, which represents GM employees, estimated that shutting the plant would eliminate 4,100 direct jobs and reduce Ontario's gross domestic product by C$1.1 billion. But Jerry Dias, president of Unifor, said the move amounts to a breach of the automaker's contract with its employees. "We have a collective agreement that says they're not closing any of our facilities ... so we will do anything by any means to make sure that they live up to their word," Dias said at a news conference. Dias said the contract between Unifor and the company forbids GM from closing any of its Canadian plants during the contract period, which ends in September 2020. "They are not closing our damn plant without one hell of a fight." Canadian officials promised to aid auto workers affected by the 2019 closure, part of a wider restructuring by the automaker that will cut production of slow-selling models and slash its North American workforce. "I spoke with GM (CEO) Mary Barra to express my deep disappointment in the closure," Trudeau tweeted on Monday. "We'll do everything we can to help the families affected by this news get back on their feet." GM workers have been part of the heart and soul of Oshawa for generations - and we'll do everything we can to help the families affected by this news get back on their feet. Yesterday, I spoke with @GM's Mary Barra to express my deep disappointment in the closure.