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Junkyard Gem: 1993 Cadillac Allante

The General's Cadillac Division had lost much of its status as a world-class styling and engineering innovator by the 1980s, while younger rich Americans signed on the line which is dotted for European luxury machines packed full of futuristic technology. Something needed to be done to win back the hearts of those buyers, and that something was the Cadillac Allante two-seater. Here's a final-model-year Allante, complete with one of the very first Northstar V8 engines, found in a Denver yard. The overhead-valve Cadillac V8 engine of 1949 shook up the automotive world, and the double-overhead-cam Northstar V8 of 44 years later had a similar effect. Finally, a high-revving, smooth-running modern V8 to compete with those pesky European and Japanese carmakers! Only the Allante got the Northstar at first, with other Cadillac models following soon after. After the underwhelming power output of the pushrod HT4100 V8s used in the 1987-1992 Allantes, the upgrade from 200 horses to 290 helped boost sales of the '93 to the highest annual figure ever achieved by the model: 4,670 cars. Unfortunately for GM, production costs of the Allante proved to be murderous in the long run. Shortened Eldorado frames were loaded onto specially-fitted 747s in Detroit and flown to Pininfarina's new Allante factory in Italy. After Pininfarina built the bodies, they got loaded onto the 747s, flown back to Detroit, trucked to the Hamtramck assembly plant, and given running gear there. GM called this system the "Allante Air Bridge" and it cost plenty. The cars looked both futuristic and Italian, which they were, but the Allante's price tag stood at heights far above those of the rest of the Cadillac line: $59,975 in 1993, or about $108,500 in 2020 dollars. You could buy a rear-wheel-drive BMW 850Ci with a 282-horse V8 and manual transmission for a mere 10 grand over the Allante's cost that year, or a Jaguar XJS convertible for just $56,750. The Allante had front-wheel-drive and a not-so-modern four-speed automatic transmission, which hurt sales among the enthusiast types who flocked to Cadillac showrooms for the CTS-V a decade or so later. No European machine of 1993 could top the Mars Base appearance of these vertically-arranged, all-pushbutton HVAC/audio controls, though.

Junkyard Gem: 1981 Cadillac Eldorado with V8-6-4 engine

Skyrocketing fuel prices caused by geopolitical events in 1973 and 1979 led to gas lines, federal fuel economy requirements, and an increasing reluctance on the part of American car shoppers to buy big, thirsty Detroit luxury machines. General Motors had pulled off some amazing technological feats in the past — the small-block Chevrolet V8 engine and Hydramatic transmission being two extraordinarily successful ones — and so Cadillac's bosses figured that a combination of computer wizardry and clever mechanical engineering would give the 368-cubic-inch Cadillac V8 a cylinder-deactivation system and resulting superior fuel economy. Here's a very rare example of one of those 1981 Cadillacs, found in a California self-service wrecking yard. The idea behind the V8-6-4 was that computer-controlled solenoids would physically disengage the rocker arms for one or two cylinders on each engine bank under low-load conditions, converting the engine from a 368-cube V8 to a 276ci V6 or 184ci V4 (that's 6.0, 4.5 or 3.0 liters, respectively, for the metric-system aficionados among us). This sort of variable-displacement magic is commonplace today, but it was science-fiction stuff in 1981. An "MPG Sentinel" display on the dash would let the driver know how many cylinders were active at the moment, and the car would get Chevy Citation fuel economy with Cadillac luxury. The V8-6-4 was the standard engine in all 1981 Cadillacs (except for the Seville, which had the troubled Oldsmobile diesel engine as the base powerplant and the V8-6-4 as an option). Unfortunately, the V8-6-4 worked about as well as the Oldsmobile diesel: very poorly. Within a few years, most owners of these engines had disconnected the rocker-deactivation solenoids and just drove their cars as regular full-time V8s. This one has the snazzy "Cabriolet Roof Treatment" option, which boasted "textured elk grain" vinyl and could be had in one of 17 available colors. Front-wheel drive gave the early-1980s Eldorado plenty of interior space, despite its more proletarian Olds Toronado origins, and these velour-covered seats made for very comfortable road trips. The price tag started at $17,550, or about $51,650 in 2019 dollars. The 1981 Imperial went for $18,311, and that car was based on the same platform as the lowly Plymouth Volare. Meanwhile, A BMW 733i cost $28,945 and a new Toyota Cressida a mere $11,599. The 1981 Cadillacs were just a little too much ahead of their time, it turned out.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.