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Cadillac LTS flagship to bow at NY Auto Show

There is widespread agreement across the industry that Cadillac needs a proper, rear-drive flagship sedan that completes legitimately with the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series.
Fortunately, the same view is held within the company, and just such a car - possibly dubbed LTS - is under development. According to a high-level source at Cadillac, the new four-door, which is said to incorporate design cues from the marque's celebrated Elmiraj coupe concept, will debut at the New York Auto Show next April.
If the car needs a cheerleader, surely incoming president Johan de Nysschen is just such a person. De Nysschen doesn't arrive at Cadillac until late in the month, but certainly he will want a proper flagship to do battle with his old foes at Mercedes-Benz and BMW and old friends at Audi and Infiniti.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Editors’ Picks January 2023 | Acura Integra, the new CR-V and more

A new year means another long year of testing and evaluating new metal coming from the automotive industry — we know, tough job, right? It also means another year of new cars making it to our EditorsÂ’ Picks status, and weÂ’re starting out January with a bang. In total, eight new vehicles were EditorsÂ’ Picks this month, including some brand-new models like the redesigned Honda CR-V, Cadillac Lyriq and the ever-controversial Acura Integra. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Honda CR-V 2023 Honda CR-V Sport Touring front three quarter View 22 Photos Quick take: An all-around winner, the Honda CR-V is spacious, features easily used technology and looks better than ever. We recommend the efficient hybrid model, but the standard powertrain is a solid option, too. Score: 9.0. What it competes with: Hyundai Tucson, Kia Sportage, Mazda CX-5, Toyota RAV4, Subaru Forester, Nissan Rogue, VW Tiguan, Chevrolet Equinox, Ford Escape, Mitsubishi Outlander Pros: Clean styling; massive interior; efficient engine options; solid infotainment system; many standard safety features. Cons: No base trim levels; lack of specialty options such as plug-in hybrid and off-road models. From the editors: News Editor Joel Stocksdale — "The CR-V is just really good in a lot of ways that really matter. It's enormous inside. It has a clean, stylish exterior and interior. It's solidly equipped. The base engine is pretty underwhelming, but that's rectified with the more powerful, more refined and more efficient hybrid. It simply doesn't do anything badly." Senior Editor James Riswick — "The 2023 Honda CR-V is at its best as the hybrid. While the turbo base engine carries over virtually unchanged, the hybrid is new for 2023. To put it simply, itÂ’s just better to drive. Honda engineers managed to simulate shifts when the gas engine kicks on, providing a more natural driving experience and eliminating the blender-like droning of the outgoing car.