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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Lyft and Ghostbusters want to take you for a ride in Ecto 1

Part of the fun of using a service like Lyft is that you never know exactly what kind of car will pick you up. And if you're in select cities this weekend, it could be the Ghostbusters' Ecto 1. Lyft is picking riders up in a 1982 Cadillac DeVille wagon decked out in the livery of everyone's favorite ghost catchers as part of a promotional tie-in with the new Ghostbusters movie. Just select Ghost Mode when ordering a car, and a decked-out Ecto 1 should appear. Customers can't ride with Slimer, but Lyft is packing each car with Hi-C Ecto Cooler – the relaunched juice drink that most older millennials lived on during their childhood – and Twinkies. If you're questioning the Twinkies, we strongly recommend you go back and watch the 1984 original. Egon will educate you. Riders in New York, Los Angeles, San Francisco, Boston, and Washington can order a free ride in Ecto 1 on Friday, July 1 or Saturday, July 2, between 10 a.m. and 6 p.m. Ghostbusters, starring Kristen Wiig, Melissa McCarthy, Leslie Jones, and Kate McKinnon, hits theaters on July 15. Related Video: News Source: Lyft via YouTube Celebrities TV/Movies Cadillac Wagon Luxury Special and Limited Editions Videos Lyft ecto 1 1982 cadillac deville

2021 Cadillac CT5-V Blackwing spied up close, showing off bronze wheels

Here is yet another closer look at the upcoming Cadillac CT5-V Blackwing sedan. Some pertinent details have been flying around this one for a while now. A photo of the interior showing a manual transmission is the latest leak, and it’s also one of the most exciting. Reports have also shone light on the engine: ItÂ’s supposed to be getting an updated version of GMÂ’s 6.2-liter supercharged V8. There will be no shortage of horsepower and torque. These latest spy shots reveal a couple of other new developments. For one, we get a really great look at the wheel and tire package on the car. Those dark bronze wheels are new, and they sure do look like production-style wheels to us. If anything, they remind us of the Brass Monkey wheel color found on Challengers and Chargers. Wide Michelin Pilot Sport 4S tires wrap those wheels. It gets 305-section-width tires in back and 275-section-width rubber in front. The wide, staggered setup is no surprise considering that this car will very likely put out more than 640 horsepower. ThereÂ’s a great deal of camouflage missing from the car as a whole, too. The hood is out in the open, and the same goes for the upper portions of the doors. ThatÂ’s because those parts of the car are virtually identical to the regular CT5-V. Sorry, no massive hood scoop on this sedan. The front grilleÂ’s lower opening does look significantly taller on this car, though. And where the standard CT5 has covered up fake vents, this car appears to have real, open venting. All the lighting is the same, but the maw of the CT5-V Blackwing is definitely much more aggressive than the standard CT5-V. Cadillac hasnÂ’t provided us with a date on when the new CT5-V Blackwing will be revealed, but has assured us that itÂ’s coming soon. We expect its little sibling, the CT4-V Blackwing, will debut right alongside this one. Related video: