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Cadillac's Johan de Nysschen clarifies a few points on the brand's future

Last week, Motor Trend ran coverage on a journo roundtable with Cadillac president Johan de Nysschen. During the roundtable, de Nysschen cited a few reasons for the decline in sedan sales, including gas prices, "young consumers" — read, millennials — less interested in driving dynamics than lifestyle accessories, and the state of U.S. infrastructure. Jalopnik homed in on the last two reasons, and those became the story, including here in our post on the roundtable. So de Nysschen called Jalopnik to add more context. The original reaction pieces painted de Nysschen's rationales as an excuse for sporty sedans not selling well, when the issue is Cadillac's sporty sedans not selling well. His main clarification: "I wasn't advocating the idea that the world is black and white, that if you're a young buyer a millennial or a teenager that you don't enjoy driving." On that note, it would be ridiculous to deny millennial and sedan-segment bugbears; de Nysschen has market research and the industry-wide, rabbit-like crossover breeding program to back him up. Yet even as he touted the success of the XT5, noting that it's "the third-best-selling luxury nameplate in the U.S. after the Lexus RX, and the Mercedes C-Class," he could add, "But the irony is not lost on me that the C-Class is a sedan." The circumstances laid out in the follow-up piece inject more likely color into the situation: the brand's onetime, singleminded focus on the U.S., followed by a singleminded focus on China that left the U.S. market wanting for attention. We could add to that: years of lackluster products and awful attempts at volume and brand engineering under the old GM at the same time that downsized premium luxury products, crossovers, and SUVs began their rocketship trajectories; trying to live off the Escalade success; and the carmaker's desire not to offend its older, traditional buyers while concurrently wooing "coastal influencers." De Nysschen also acknowledged that Cadillac interiors aren't where they need to be, saying, "We recognize that's where we want to improve." The result, as de Nysschen put it, "We're playing with the hand that we've been dealt.

Cadillac CT6 to be lighter than CTS, get PHEV model

Cadillac is suddenly one of the most talked about automakers in the US with Johan de Nysschen taking control. The brand claims that it eventually wants to become, once again, the standard of the world. One of the first vehicles to actually prove whether that's possible is its upcoming CT6 flagship sedan. We still don't know what the production version looks like undisguised, but other important details are falling into place. The latest big news sheds some light on the Caddy's powertrain and some estimates of its weight and size.
General Motors product chief Mark Reuss dropped the details at the automaker's Global Business Conference. According to The Detroit News, he revealed that the CT6 would use a twin-turbocharged, 3.0-liter six-cylinder engine with an eight-speed automatic transmission, and a plug-in hybrid would be an additional option. He reportedly claimed it would be the most "powerful six-cylinder gas engine in the segment" and said the hybrid could get around 70 miles per gallon.
Reuss also revealed that the CT6 would be about 53 pounds lighter than the current CTS, despite being about 8 inches longer, according to The Detroit News. If that's the case, the new flagship is about 203.5-inches long, which is 1.5-inches more than the XTS.

Cadillac is doing a 'second installment' of the CT6-V for $92,790

After being all but certain the Cadillac CT6 would begin pushing American daisies June 1, the brand said "the CT6 was never meant to be fully on the chopping block." The same day we got that news, Cadillac began taking pre-orders for the CT6-V. Limited to 275 units and costing $88,790 after destination, orders came in so quickly that order books closed only hours later. Turns out the phrase "275 pre-order slots" was another slight miscommunication. Cadillac has announced continued production of the CT6-V, this time costing $92,790. In February, Cadillac Society confirmed with the automaker that the 275 figure only applied to pre-orders. It isn't clear how many CT6-Vs will be built in what the brand calls the "second installment," but it is clear that buyers who didn't get in early will pay more. Cars Direct was privy to a letter sent to dealers that said pre-order buyers "were rewarded with a special introductory offer by quickly raising their hand." Those slow on the draw have hopefully used the extra time to fish another $4,000 from their pockets. The elevated price buys the same car that was $88,790 two months ago - nothing has changed but the bottom line. The new MSRP puts more distance between the hot CT6-V and the $89,290 CTS-V. Conversely, the CT6-V with a Blackwing V8 beating 550 horsepower and 627 pound-feet of torque is now just $4,000 less than the coming Platinum V8 trim, which costs $96,790. That Platinum version gets a detuned Blacking putting out 500 hp and 553 lb-ft. The vague phrase "second installment" phrase makes us think Cadillac's not committing to a number so it can cap production at will depending on how this more expensive go-round fares. Still, it's good news for anyone who wanted the sedan new and didn't hit the buzzer quickly enough in January. As if all that weren't surprising enough, GM Authority reported that there's a second-gen CT6 in development. The outlet's sources say the new sedan will move to GM's VSS-R platform, the modular architecture that will replace both the Alpha and Omega platforms. The platform initialism stands for Vehicle Set Strategy - Rear-wheel drive. The car even has a codename: 7ESL, where 7 represents the architecture, E the segment, S the sedan body style, and L the Cadillac brand. Looks like the CT6 will be nothing but surprises this year.