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Cadillac releases updated 2015 CTS

Cadillac is in the process of applying the new wreathless emblem across its range one model at a time, but rather than simply slap the new logo on the existing models, it's taking the opportunity to roll out some revisions as well. First came the ATS coupe, followed by the updated ATS sedan, and now the flagship brand in the General Motors portfolio has quietly announced some revisions for the CTS sedan as well.
For the 2015 model year, the CTS - which was just introduced last year - gets a revised front end with that wreathless crest but also a new chrome grille with active aero elements on standard models and a black-chrome grille on the Vsport. The revised grille is flanked by new headlights, but behind them the engine lineup carries over: a 2.0-liter turbo four with 272 horsepower, a 3.6-liter V6 with 321 hp or - in the Vsport performance model - a 3.6-liter twin-turbo V6 with 420 hp that's still the most powerful V6 GM has ever made. All engines are mated to an eight-speed automatic transmission (ditching the six-speed auto on previous versions) and (apart from the RWD Vsport) can be had in rear- or all-wheel-drive flavors.
Cadillac has also given the updated CTS some new electronics (including inductive smartphone charging, onboard wifi, and more advanced parking and lane assist systems) as well as new wheels, trims and color options, details on which you can read in the press release below.

2023 Cadillac Lyriq production model revealed with range, power, price

We got our first look at the Cadillac Lyriq's design last August, and now the company is revealing the official production version of the electric crossover. The good news is that it looks almost identical to the preproduction version no matter where you look, inside or outside the car. It has the same long hood, low roof, creased body work, illuminated grille and groovy taillights. The interior retains the 33-inch instrument and infotainment screen and wood and metal trim. Only detail changes to things like the camera in the grille and the reworked control knob in the center console distinguish it from the concept. So if it basically looks the same, what's new here? Well, we finally have specifics on all the stuff that powers the concept-car body. At launch, the Lyriq will only be offered with a single motor and rear-wheel drive. The motor makes 340 horsepower and 325 pound-feet of torque funneled through a single-speed transmission. Supplying the motor with juice is a 100-kWh battery, though Cadillac didn't specify if that's the usable capacity or gross capacity. Cadillac estimates that the battery will provide more than 300 miles of range on a single charge. The initial models will be equipped with on-board charging equipment that can handle 19.2-kW Level 2 charging and 190-kW DC fast charging. The former can add 52 miles of range in an hour, and the latter can add 76 miles of range in 10 minutes and 195 miles in half an hour. Cadillac has made no mention of an 800-volt extra-fast DC charging system like in the GMC Hummer EV. There's a chance a system like that could be offered later, just like the forthcoming all-wheel-drive Lyriq variant. The Lyriq rides on multi-link independent suspension at all four corners, using "passive-plus" shocks, so it won't be adaptive or use GM's fancy magnetic suspension, at least at launch. Braking is provided by large 17-inch rotors at the front and 18-inch units at the back, welcome additions for the 5,610-pound crossover. Cadillac also gave us some basics on what equipment will be offered with the first run of Lyriqs. Only two colors, a silver and a black, will be available to begin with, and another silver will come a tad later. We imagine more colors will be offered on later Lyriq models. The interior comes in gray or black. Twenty-inch wheels are standard with 22-inch examples available as an option.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.