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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Cadillac's 4.2-liter Blackwing V8 to die with the CT6?

Cadillac's 4.2-liter twin-turbo Blackwing V8 debuted only last year, popping up in the CT6 V-Sport — now the CT6-V — with 550 horsepower and 627 pound-feet of torque. The engine's been stymied in every attempt to power a different Cadillac model since then. Its only two use cases have been a first and second run of the original, limited-edition super sedan and the CT6 Platinum V8 trim at a slightly detuned 500 hp and 553 lb-ft. Motor Trend cites "a highly placed source at GM" as saying that the Blackwing won't go into the coming high-performance version of the CT5-V nor in the next-gen Escalade. Left without options, there's a chance the Blackwing will die with the CT6, itself a sedan with its grille on the executioner's block just waiting for the bite of an ax that might or might not shortly fall. Cost-cutting has been tagged as the reason for this misfortune; Cadillac's sales malaise and lack of clarity as to how to turn sales around led GM to downsize the brand's allowance. The parent company chose to build the new CT5 on the Alpha platform used for the erstwhile ATS and CTS instead of the Omega platform underpinning the CT6. Along with that choice, the MT report says expense reasons nixed fitting the Blacking V8. We know the lower-tier V series CT5 will work with a twin-turbo 3.0-liter V6 making 355 hp and 400 lb-ft. When we heard spy video of the upper-tier V series CT5 out testing, the engine sounded like the 6.2-liter supercharged V8 that would be a carryover from the last model.  The XT6, also rumored to get some V sauce, simply can't fit the V8. Instead of sitting on the Omega platform as once planned, the XT6 rides on the C1XX architecture under other GM products like the Buick Enclave and Chevrolet Traverse. The C1XX engine bay doesn't have room for a stouter V6, much less a hi-po V8. The next-gen Escalade ruled itself out due to price issues in back, not in front. MT writes that the independent rear suspension supporting GM's next-gen full-sized SUV quartet has burned through cash in development, putting engineers a few direct deposits short of the funds needed to massage Blackwing installation. Earlier this year at least one report said the twin-turbo DOHC V8 could serve the top-spec next-gen Escalade. More recent reports of a performance-heavy next-gen Escalade have predicted the 6.2-liter supercharged LT4 V8 from the Chevrolet Camaro ZL1 and Corvette Z06.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.