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2020 Cadillac CT5-V, CT4-V to be revealed next week

Even though the ATS-V and CTS-V are on the way out, the future is looking bright for Cadillac's high-performance sub-brand. Why is that? Well we're going to see not one, but two all-new V models on May 30. The company revealed its plans to show the 2020 Cadillac CT5-V and the CT4-V in an announcement about 15 years of the V brand. Not much is known about either car, but both should be wickedly quick based on their predecessors. We're particularly curious as to what engines will be used. With the CT5-V, a return of a supercharged pushrod V8 seems possible considering the CT5 is based on the Alpha platform that also underpins the Camaro. But Cadillac may want to push its more unique powertrains such as the twin-turbo, double-overhead-cam 4.2-liter V8 in the CT6-V. In the CT6-V, it makes 550 horsepower and 627 pound-feet of torque. Cadillac's former CEO said that other cars getting the engine will have it 500 horsepower and 553 pound-feet of torque. We think the company could get away with the full power in the CT5-V, though, since each car's mission and character is different. There's also a slim chance we could see a return of the manual transmission for the midsize sports sedan, based on what a Cadillac engineer said. As for the CT4-V, there are more questions, simply because we haven't even seen the regular version yet except in spy shots. Since the CT5 is built off the Alpha platform, it seems reasonable to think the CT4 will do the same, especially since the ATS also used the platform. And to leave space between the CT5-V and itself, using a hot version of the twin-turbo 3.0-liter V6 seems like the most likely choice. The hot V6 in the ATS-V made 464 horsepower and 445 pound-feet of torque, so we would expect the same. Hopefully Cadillac will offer a manual with it again. One final note from the Cadillac V announcement also got our attention. It said that these two cars are "just the beginning." That seems a pretty obvious sign there are other V models in the works. Since the CT4 and CT5 will round out the company's car line, the logical next choice would probably be crossovers. It will be interesting to see what an XT4-V or XT5-V will be like, especially since they use front-drive platforms. But in the meantime, we'll look forward to Cadillac's hot sedans.

GM announces net 220 job increase as Trump visits Michigan

GM announced today that about 900 jobs would be added (or, importantly, retained) ahead of President Trump's arrival in Michigan, where he is expected to discuss his plan to roll back fuel economy standards. The timing of the announcement is almost certainly not coincidental, as appending it to a Trump visit gives it a higher profile and dovetails with the President's jobs agenda. It's less likely the decision itself was made for those reasons, but the free PR boost is a nice bonus. As for those 900 jobs themselves, they aren't all new jobs. The only net gain is approximately 220 jobs at the Romulus Powertrain Plant, which produces the 10-speed automatic transmission that's proliferating through the company's lineup. The 180 jobs at Flint Assembly and 500 jobs at Lansing Delta Township are retained jobs – that is to say, spots the company found for workers who would otherwise have been laid off. By the way, the Flint jobs will help with production of heavy-duty pickups, and the Lansing jobs are to produce the Chevrolet Traverse and Buick Enclave. Finding jobs for manufacturing workers in the auto sector, whether new or retained, is admirable. No matter how GM couches it, the company has created or retained a total of 7,000 jobs this year, and its total reinvestment in US production is around $1 billion. But these decisions are business ones, not political ones – timing the announcements to make them seem inspired by economic policy, or the political situation, is simply smart PR. Related Video: Image Credit: Bill Pugliano/Getty Images Celebrities Government/Legal Buick Cadillac Chevrolet GMC

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.