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Cadillac hid more than two dozen Easter eggs in its Blackwings

Mon, Nov 15 2021

Everybody loves Easter eggs, right? Finding one is a great moment, especially if you happen upon it by accident, preferably while simply cleaning or poking around, but maybe because you had to dig around in some far-flung corner of the cabin in search of a persistent rattle or some other issue. A hidden symbol or message from the manufacturer helps remind us that some cars aren't just appliances.  The 2022 Cadillac CT4-V and CT5-V Blackwings are perfect candidates. Not only are they niche enthusiast vehicles whose owners are likely to turn them inside out, but they also benefited greatly from Cadillac's racing efforts, providing ample source material for subtle references all over the car, both inside and out. Enough, in fact, that Cadillac managed to stick more than two dozen of them into its two flagship sport sedans. And since I took delivery of my Blaze Orange CT4 last week, I decided to see if I could spot a few of them myself – because I don't spend enough time crawling all over car interiors already.  Cadillac called several of them out in a press kit Tuesday. Manual-transmission cars like mine have blank-off plates installed where the paddles would go on the back side of the steering wheel, for instance. Rather than just leaving bare plastic that nobody would ever have a reason to look at, Cadillac had a small map of its Milford proving grounds printed on the plates.  Each Blackwing also gets a serial number on the wheel. 46-146 translates to CT4-V Blackwing 6-speed #146. CT5-V Blackwings decode similarly, though their model indicator digit is an 8 rather than a 5. While a steering wheel plaque is not exactly hidden, it's among the items Cadillac noted, as are the "Blackwing" tags on the front seats; the subtle logo in the seatback Alcantara is something I spotted on my own. CT5-V Blackwing models with the carbon fiber seat package get their logos embossed in the seatback. This brings us outside. While I know for a fact that there are several items hidden on the CT4-V's underbody (we got to look at these on a lift back in July), there are a couple of obvious items scattered in more accessible locations. The subtle Cadillac crests in the taillights aren't unique to Blackwing, but they're still nicely done. The stylized "V" in the hood insulation layer looks pretty nice too.  The hidden items differ between the CT4 and CT5-V too, as illustrated by the two wheel images above.

2020 Cadillac CT4 First Drive | Small shoes to fill

Thu, Jul 9 2020

Following an existential crisis of fits, starts, headquarters moves and executive shakeups, Cadillac has itself a new luxury sedan, the CT4. It’s a convincing driverÂ’s car, less convincing as a luxury car, and seems a long shot to lure BMW, Audi or Mercedes owners into the Cadillac fold. For all the changes at Cadillac, that sure sounds familiar. The 2020 Cadillac CT4 is a redesigned ATS by another, equally unmemorable name. That includes an updated rear-drive chassis with eager, enthusiast-friendly tuning and 50/50 weight distribution – always among the ATSÂ’ top selling points. Styling is another winner, with crisp sheetmetal and CadillacÂ’s distinctive lighting signatures helping to differentiate this Yank from the international crowd. Cadillac is stretching so hard to cherry-pick the CT4Â’s competitors, it's possible they might slip a disc. We all remember the ATS as an able, rear-driven rival to the compact BMW 3 Series, Mercedes C-Class et al. But to paint the CT4 in a more competitive light – even as this sedan grows nearly 5 inches in length versus the ATS – Cadillac suddenly claims that its entry-level model, regardless of what it's now called, competes against subcompact, front-drive-based models like the BMW 2 Series Gran Coupe, Mercedes CLA-Class and Audi A3. Unfurling a tape measure reveals the truth: At a bit over 187 inches, the CT4 is actually longer than a 3 Series, C-Class, Audi A4 and every other major compact player. ItÂ’s a foot longer than an Audi A3. So, it's not a subcompact sedan, but there is one area where the CT4 does align with them – just not in a good way. The back seat is scrawny and hard-to-access, the result of its rear-wheel-drive platform and the sort of inefficient packaging that plagued the ATS. As such, it's better to think of the CT4, like the Genesis G70, as an affordable alternative to the roomier 3 Series, and other German compacts. And thereÂ’s nothing wrong with that. It starts at $33,990, undercutting the Germans by many thousands, and still boasts CadillacÂ’s greatest competitive strength: Smartly engineered ride-and-handling that matches up against the Euros with no excuses required. I drove the evident smart play in the CT4 lineup, the Premium Luxury 2.7 model, priced from $40,990, or $42,990 for the all-wheel-drive version I tested. (A Premium Luxury with the 237-horsepower 2.0T starts from $38,490, or $41,690 with AWD).

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Tue, 26 Feb 2013

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.