2014 Cadillac Ats Standard Rwd on 2040-cars

Auto blog

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Cadillac's Butler announces surprise departure

The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.

Brock Lesnar does M. Bison impression on Cadillac CTS

There's no doubt that a huge amount of physicality is required to survive night after night in the ring as a professional wrestler. Conversely, the storylines that tie all the action together are as staged as any soap opera. However, there's nothing fake about watching two axes being embedded in a Cadillac CTS by WWE wrestler Brock Lesnar. Lesnar's prodigious brawn was really putting this luxury sedan out of its misery, though. With matte black stripes on the hood, fake fender vents, camouflage along the side, and a decal proclaiming "Redneck" on the windshield, this particular Cadillac was far from the standard of the world. In favor of the CTS' build quality, Lesnar's hatchets didn't immediately do quite as much damage as you might expect, and he had to take several swings to achieve the destruction here. If you think that destroying a sedan one piece at a time sounds like something from a video game, you aren't alone. Someone else noticed a definite similarity to the bonus round from Street Fighter 2 where you get points for beating up a car at the dockside until it falls apart. Appropriate sound effects were even added, but having Lesnar throw a few pixelated fireballs would have been a nice inclusion, too. For the significantly longer, original version, check out the one embedded below. After Lesnar crushes the CTS, the actual wrestling does eventually ensue. The Caddy even briefly acts as a prop for some of the action.