2014 Cadillac Ats 3.6l Premium on 2040-cars

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GM’s Charlie Wilson was right: Stronger regulations can help U.S. automakers

Charlie Wilson had been the president and CEO of General Motors before being nominated to become secretary of defense by Dwight Eisenhower. During his Senate confirmation hearings, he controversially said, "For years I thought what was good for our country was good for General Motors, and vice versa." And he was right. While car companies aren't necessarily the most progressive when it comes to things that might have the slightest possibility of political blowback, General Motors should be credited for doing something absolutely forthright in this regard with its announcement that it wants the federal U.S. government not to squash the California Air Resources Board's emissions requirements but to actually create a 50-state "National Zero Emissions Vehicle" program that, in the words of Mark Reuss, executive vice president and president, Global Product Group and Cadillac, "will drive the scale and infrastructure investments needed to allow the U.S. to lead the way to a zero emission future." Filing comments to the Safer Affordable Fuel-Efficient Vehicles Rule for Model Years 2021-2026 Passenger Cars and Light Trucks is one thing. But a graphic the company developed for this announcement — shown above — is something else entirely, something that is absolutely credible, creative and clever. There is a photo of a Chevrolet Bolt EV driving along a highway, which seems to be in Marin County (based on the blurred San Francisco skyline in the background). Text on the photo states: "It's Time for American Leadership in Zero Emissions Vehicles." It seems to say, in effect, "If we want to make America great again, then we're going to do it by leading in technology, not by retreating behind weakened regulations." General Motors understands that the auto market is globally competitive, and if U.S.-based companies are going to be in the game, then they'd better be able to out-innovate the companies based elsewhere, where emissions and economy standards are not being weakened. What's good for our country ... Related Video:

2022 Cadillac CT5-V Blackwing will get carbon fiber seat backs

Cadillac is putting the finishing touches on the 2022 CT5-V Blackwing, the high-performance sedan that will pick up where the CTS-V left off. It announced the model will be available with carbon fiber front seat backs. Presumably found on the list of extra-cost options, the weight-saving carbon fiber seat backs will stand out with a book-matched design and a laser-etched V-Series logo that will remind the passengers sitting in the back that they're not riding in a regular CT5-V. Interestingly, Cadillac noted the seats will also boast "other customer-centric innovations and features" that will be detailed closer to the sedan's on-sale date. Chairs are hardly on the front lines of automotive innovation, so we're looking forward to learning more about what Cadillac has in store. Drivers will have carbon fiber in front of them, too, because the multi-function steering wheel's bottom spokes will be made with the composite material. Cadillac hinted the sedan's top speed will lie in the vicinity of 200 mph. 2021 Cadillac CT5-V Blackwing spied View 15 Photos Nearly everything else we know about the CT5-V Blackwing comes from a diverse selection of rumors, industry murmurings, and spy shots. We learned earlier in 2020 that it might receive an updated version of the 6.2-liter V8 that powered its predecessor, not the 4.2-liter Blackwing engine it's named after, and leaked images strongly suggest a manual transmission will be available, though we assume Cadillac will also offer an automatic. It might be a six-speed stick, or Cadillac could use a version of the Chevrolet Corvette's seven-speed manual. Our questions will be answered when the 2022 Cadillac CT5-V Blackwing finally makes its debut. It's scheduled to go on sale in the summer of 2021, so its unveiling is likely a couple of weeks away, and Cadillac warned availability will be limited. The smaller CT4 which replaced the ATS, is also in line to get the Blackwing treatment.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.