2014 Cadillac Ats 2.5l Luxury on 2040-cars

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2014 Cadillac ELR

Well, this is awkward.
A few years ago, Audi Of America's boss Johan de Nysschen went on record describing the Chevrolet Volt as "a car for idiots." Fast-forward to earlier this summer, and the well-regarded executive suddenly found himself in a new office with new business cards bearing the title: President, Cadillac. That means that among other challenges, de Nysschen is now tasked with selling the ELR, a car that is, at its core, a Volt in a sportier, less utile frock wearing a price tag that's twice as expensive.
Frankly, it's not a prospect we imagine the South African executive and recent Infiniti boss relishes. Just about nobody is buying the ELR - Cadillac has sold but 774 examples of its plug-in hybrid coupe this year and it presently has an almost a 200-day supply according to Automotive News. What's more, those numbers actually represent big improvements over just a few months ago, before GM started heaping on the incentives. The cynic in us says that the bad news for De Nysschen is that he's got a borderline sales-proof car in his new corporate garage. The good news? Cadillac customers apparently aren't idiots.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac CT6 refresh has hints of Escala

Almost a year after Cadillac showed its stunning Escala concept at Pebble Beach, we're finally seeing some of that car's influence on production cars. These spy shots reveal that the CT6 will undergo a mild refresh, and despite the camouflage, we can make out details that show it will have looks more in line with the concept. One of the defining characteristics of the Escala were narrow, horizontal headlights, while the current CT6 has long, vertical lamps that go up the tops of the fenders. This prototype seems to split the difference. The bases of the lights terminate higher up on the fascia, emulating the Escala, but still travel up the fenders. It also appears that the LED accent lights remain, but it's possible they've been separated from the main lamps to become more like the concept. The grille has also been revised. It's hard to make out the exact shape, but the insert is the same type of mesh as the Escala's, with little highlights that look like miniature Cadillac crests. The full-size, full-color crest also appears to sit higher in the grille, which is another nod toward the concept. The lower grille in the front bumper also looks larger and more angular. That doesn't really lean toward either model, but should give the car an edgier look. The rest of the car looks generally the same as the current model. Even the tail shows little indication of changes. It's possible that the rear taillights could have an Escala-like horizontal section at the top of the trunk lid, but there's nothing visible on this prototype that would confirm that change either way. Since this is a relatively mild refresh, we would expect to see it fully revealed early next year. Related Video: