2013 Cadillac Ats Luxury on 2040-cars

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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Super Cruise will feature in 22 GM nameplates by 2023

Super Cruise, the semi-autonomous hands-free driving technology that first appeared on the 2018 Cadillac CT6, was always intended to broaden out to more GM models, especially now that CT6 production has ended, but now we have specific numbers. Automotive News reports that GM will have it on 22 nameplates by 2023. GM President Mark Reuss spilled the beans to investors at the company’s Capital Markets Day presentation, saying that Super Cruise will start appearing in brands beyond Cadillac in 2021. GM just last week announced the first big update for its driver-assist technology late last month, saying it would be coming to the 2021 CT5, CT4 and Escalade full-size SUV, all of which should debut later this year. Next year weÂ’ll see it offered as an option on seven more nameplates, then a dozen more in 2022 and 2023, Reuss said. The next generation of the technology will come with a new feature called “Lane Change on Demand,” which will allow the driver to activate or tap the turn signal and the car to do a hands-free lane change if itÂ’s safe to do so, and so long as the driver monitor system can tell the driver is paying attention. ItÂ’s also said to feature improved performance and hands-free dynamics, a better user interface and software tweaks, among other upgrades. Super Cruise uses a camera and infrared light to detect whether the driver is paying attention, plus radar, cameras and lidar mapping to center the vehicle in a highway lane and drive in hands-free mode in optimal scenarios. ThereÂ’s no immediate word on whether the upcoming next-generation version will also come with an expanded network of compatible highways beyond the 200,000 miles where the technology is currently capable of being deployed. Autoblog named Super Cruise the 2019 Technology of the Year winner. Related Video:     Cadillac GM Emerging Technologies

2020 Cadillac XT6 fuel economy announced

Thanks to the EPA's fuel economy website, we finally know how frugal the 2020 Cadillac XT6, the brand's first three-row crossover, is with gasoline. The most efficient is the front-wheel-drive version, getting 18 mpg in the city, 25 on the highway and 20 in combined driving. The all-wheel-drive XT6 is just barely behind it with 17 mpg in town, 24 on the highway, and 20 combined. Both versions share the same 3.6-liter V6 with 310 horsepower and 271 pound-feet of torque and the same nine-speed automatic transmission. These numbers put the Cadillac XT6 very much on par with the competition. Both the four-cylinder and V6 versions of the Audi Q7 get 21 mpg combined, just beating the XT6, and both feature standard all-wheel drive. The Q7 with an inline-four makes less power at 255 horses while matching the XT6's torque at 273 pound-feet. The V6's 329 horsepower and 325 pound-feet beat the Caddy, though. Both Audi and Cadillac have almost the same starting price at about $53,000. Every version of the Acura MDX tops the XT6, including the least-efficient MDX A-Spec, which manages 21 mpg in combined driving. The non-A-Spec all-wheel-drive model gets 22 mpg combined, and the front-drive MDX hits 23 mpg. But the best is the Sport Hybrid that delivers 27 mpg combined. All of the non-hybrid MDXs are less powerful and less torquey than the Cadillac, though, at 290 horsepower and 267 pound-feet of torque. The Sport Hybrid is a bit more powerful and torquey than the Cadillac with 321 horsepower and 289 pound-feet of torque. The Acura does start at a lower price of just over $45,000. The XT6 does beat one of its three-row crossover rivals, though. Its 20 mpg combined rating is comfortably ahead of the Mercedes-Benz GLS-Class's most efficient V6 version at just 18 mpg. But the Mercedes also delivers 362 horsepower and 369 pound-feet of torque, and there are even more powerful, but less efficient, V8s on offer. The Mercedes is much more expensive than the Cadillac with a base price of over $70,000.