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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac Elmiraj has production potential

There are many reasons to love the Cadillac Elmiraj Concept, but not the least of which is how production-ready this big coupe appears to be. Take out the overly fancy interior and a few conceptual elements of the exterior, and this looks like a coupe that could be in dealers now as the successor to the Eldorado.
On top of that, Automotive News is quoting Bob Ferguson, Cadillac senior vice president, as saying that a production version of this car is "very doable." AN adds that if the Monterey showstopper gets the green-light, this car would compete against the upcoming Mercedes-Benz S-Class Coupe and would based on Cadillac's upcoming rear-wheel-drive flagship sedan due out in 2015. The range-topping coupe would debut sometime after the sedan model. Cross your fingers.

Online Find Of The Day: 2008 Cadillac XLR picks up where Excalibur left off

We try very, very hard to keep snark away from creations like the one you see here. After all, someone poured plenty of enthusiasm, time and money into turning a 2008 Cadillac XLR into a modern interpretation of the new-old cars typically done by cottage builders like Excalibur and Clénet. Even so, it's hard not to wince when you set an eye on this machine. With its wheelbase stretched to accommodate the extra bodywork, goofy sidewalls and upkicked nose (examine it in profile, it looks slightly bent in the middle), this "neoclassic" takes whatever was loveable about the Cadillac underneath and buries it in a tacky grave.
Miraculously, the engine bay has been left unmolested, which means the retractable hardtop convertible still features a 4.6-liter Northstar V8 engine good for 320 horsepower. If only that were enough to outrun its shame. If, for some reason, you feel like taking this thing home, Harry Kaufmann Motorcars of Milwaukee says it can be yours for a paltry $74,998. We wish were joking. Check it out here.