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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Editors' Picks February 2022 | GMC Yukon, CT4-V Blackwing and Lexus NX 450h+

The shortest month of the year spawned a few Editors' Picks choices, and they come from a variety of categories amongst the car world. One comes with a particular caveat, the Lexus NX. Specifically, the new NX that gets our nod is the 450h plug-in hybrid model. We can heartily recommend an NX in this guise for its superb electrified powertrain, but the other versions fail to stir us in the same way. Beyond this, it's some of the latest from GM cleaning up, and they sure are some good ones. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 GMC Yukon Quick take: The Yukon is a big, comfortable and versatile SUV that has a little something for everybody, so long as you can stomach the fuel economy. It's an excellent middle ground between the Tahoe and Escalade. Score: 8.0 What it competes with: Ford Expedition, Jeep Wagoneer and Grand Wagoneer, Lincoln Navigator, Chevrolet Tahoe, Cadillac Escalade Pros: Tons of space, comfy ride, great trim variety, powerful engine options Cons: V8 Fuel economy, infotainment can be laggy, unexciting base interiors From the editors Road Test Editor, Zac Palmer — "GM's full-size SUVs are fantastic this time around, especially if you opt for the magnetic shocks and air suspension. The availability of a diesel engine that vastly improves fuel economy is huge, and the Denali trim is more special than ever with its unique interior design. I personally prefer the Yukon's styling over the Tahoe's, too." In-depth analysis: 2022 GMC Yukon Review | AT4 and Denali make the strongest case   2022 Cadillac CT4-V Blackwing Quick take: Cadillac is at the top of the mountain with its performance sedans, and the CT4-V Blackwing is no exception. One drive in this magnificent creation will have any enthusiast convinced that it's a top-tier sport sedan.

Cadillac boss: Don't ask why we have so many sedans

Ugh, crossovers. Car-based, high-riding station wagons, for some reason, sell in absurd numbers and make automakers lots and lots of money. That's why automakers with a strong lineup of CUVs are running strong, while sedan-heavy brands are struggling. Cadillac is all too aware of this fact. While the company is preparing to launch the new CT6 luxury sedan, it's also realizing four sedans, a coupe, a crossover, and a $73,000, old-school, body-on-frame SUV does not a healthy lineup make. Worse, though, as Cadillac President Johan de Nysschen rued during the LA Auto Show, is that the new CT6 is joining a segment already oversaturated. While it's a big, expensive vehicle, it's not much bigger or more expensive than the CTS and XTS sedans. "Please don't ask me why we have three cars in the same segment," de Nysschen said, stopping midway through an interview with Automotive News on the CT6's market placement to make the crack. "That's a whole different subject." As for those CUVs, the new XT5 debuted in LA, and it will eventually be joined by another much-needed CUV in 2018, AN reports. Related Video: