2018 Cadillac Cts on 2040-cars

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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

2021 Cadillac Escalade First Drive | Opulence at a cost

The Cadillac Escalade is one of the most recognizable cars in America, both on the road and in the minds of consumers. It is equal parts profit machine and pop culture icon, and it sits atop GM’s heavy-hitting hierarchy of body-on-frame SUVs. Sure, Cadillac may hold most of the cards in the luxury SUV marketing game, but itÂ’s not the only player. For starters, the Lincoln Navigator is quite good, and it takes a very similar approach to truck-based luxury. Both are flashy, cushy and high-tech, and their tuning acknowledges that driving dynamics will never be the strong suit of vehicles this large – though ride comfort certainly can be. To make matters worse, the Europeans are getting serious about their three-row SUV game, and while they may not offer the same body-on-frame capability you get from the Americans, they more than make up for it with brand prestige and state-of-the-art engineering. With such solid competition, Cadillac was not in a position to just phone in the EscaladeÂ’s redesign. The highlight of that effort is a new platform, shared with the new Chevrolet Tahoe and GMC Yukon, that finally features an independent rear suspension. There's also the gorgeous and tech-rich interior featuring a 38-inch curved OLED dash screen, a new diesel engine option and – stop us if youÂ’ve heard this one before – Super Cruise. While the Escalade does share its fundamentals with the Tahoe and Yukon, the Cadillac-branded variant of GMÂ’s big truck platform always gets special treatment. Only the very base model is available without a leather interior, for example, and the aforementioned in-cabin tech is exclusive to the Escalade. YouÂ’re also limited to just two engine options: the standard 420-horsepower V8 that's the range-topping option on GM's other SUVs, and the new 3.0-liter Duramax turbodiesel inline-six that's good for 277 hp and a V8-matching 460 pound-feet of torque. Both are paired with GMÂ’s 10-speed automatic transmission, and thereÂ’s no price difference, regardless of trim.   Like CadillacÂ’s other offerings, the 2021 Escalade has a split trim hierarchy. Above the base model, you can choose one of two paths: Premium or Sport. The Premium Luxury and Premium Luxury Platinum are your more traditional, flashier options, with lots of chrome and a rich, warm interior. The Sport and Sport Platinum are for those who prefer a more modern, subtle aesthetic, with blackout exterior trim and more subdued interior finishes.

2016 Cadillac CT6 shows crisp sense of style in leaked images

You're looking at the 2016 Cadillac CT6, aided by the almost inevitable internet-aided leak, ahead of its debut at the New York Auto Show this week. As you can see, the overall shape is straight-edged and aggressive, and overall in keeping with what we've seen from Cadillac over the last several years. High-tech lighting clusters extend from the fender peaks all the way down in what appear to be LED strips toward the lower fascia and its rectangular fog lights. A suitably massive grille encrusted in chrome boasts one of the larger Wreath and Crest badges we've ever witnessed on a car. Under that sharply creased hood will sit a twin-turbo 3.0-liter V6 engine with 400 horsepower at its disposal, according to Cadillac, mated to an eight-speed automatic transmission. A naturally aspirated 3.6-liter V6 will also be available, we're told. We may wish for an edgier range-topping sedan from Cadillac, but it's not really fair to draw any real conclusions from just one leaked image. In other words, stay tuned, 'cause the rest of the story won't be far behind.