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Bosch builds an infotainment system that just might not suck

As far as we've come with in-car infotainment and interfaces over the past decade or so, we still have a long way to go — as most current systems show. Whether it's high-end brands like Mercedes-Benz with its kludgy COMAND system, which we hope will be replaced with the MBUX platform revealed at CES, or more mainstream vehicles like Hondas (with their frustrating, knobless Display Audio interface), getting the kind of content and ease of use in the car that we're used to having on other connected devices is far too complex and sometimes costly. While Apple and Google have tried to ride to the rescue with CarPlay and Android Auto, respectively, they're limited solutions. No automaker or tech supplier has been able to deliver an easy, economical, flexible and non-distracting infotainment solution. But Bosch could be closing in on this elusive goal, given the digital cockpit concept demo I recently received at CES. Displayed in a Cadillac Escalade, the concept featured five interconnected color screens: one in the instrument cluster, two in the center console, and two more in the front-seat headrest for second-row passengers. The digital cockpit concept demo had cool features such as haptic-feedback touch-screen controls that created an edge-like feeling similar to a physical button, facial recognition to confirm driver credentials, and the intelligence to know the location of a phone in the car to lock it out to keep the driver from texting. The most significant aspect of the Bosch digital cockpit concept wasn't visible — but shows the company's vision for a future of seamless, convenient, cost-effective and safe in-car infotainment. It's powered by a single electronic control unit (ECU) that can simultaneously run multiple operating systems and also separates vehicle and infotainment controls for critical safety and cybersecurity reasons. Most modern cars can have as many as 100 separate ECUs, Philip Ventimiglia, product manager for Bosch Car Multimedia North America, explained at CES, and several just for infotainment functions. "The goal is to reduce that to about 10 so that we can save cost throughout the vehicle and enable new technologies," he added. "OEMs want to put more technology into cars, but it costs money," Ventimiglia said.

Junkyard Gem: 1976 Cadillac Eldorado Convertible

Convertibles rode high well in 1960s America, with Detroit selling more than 500,000 ragtops in 1965, but sales collapsed by the early 1970s and tightening federal crash-safety regulations made it seem less worthwhile to even bother producing new ones. Chrysler halted convertible production after 1971, with Ford following suit by 1973. By the 1976 model year, the Cadillac Eldorado was the last new American car you could buy with a convertible top from the factory, and it appeared that none would ever be built again. I've found one of those "last convertible" Eldorados in rough-but-identifiable condition in a Denver junkyard. As it turned out, the convertible never really died in America. Car shoppers could still buy new European-made convertibles after 1976, coachbuilders modified new Detroit cars with factory-grade drop-tops, and then Chrysler began selling K-Car convertibles starting with the 1982 model year. Because the '76 Eldorado appeared to be the absolute end of the convertible line, however, buyers thought they were investing in a sure-fire collector car that would be worth vast sums in the not-very-distant future (this belief led to lawsuits against GM later on, when the Cadillac Division resumed production of the Eldorado convertible for 1984). While a one-of-200-made Bicentennial Edition Eldorado with red-white-and-blue trim really is worth plenty these days, an ordinary 1976 Eldorado in beat-up condition doesn't seem worth restoring. This car appears to have sat outside in Colorado with the top down for decades, filling with snow each winter and enduring high-elevation solar irradiation each summer. A 1960s GTO or Camaro might be worth fixing up after falling into this state of disrepair, but not one of 14,000 "last convertible" Eldorados made in 1976. GM's Unified Powerplant Package front-wheel-drive system, which used battleship-strength chains to transmit power to the drive wheels, proved to be extremely reliable on the street, joining the small-block Chevrolet engine and Hydra-Matic transmission in the pantheon of The General's Greatest Engineering Hits. Even gigantic motorhomes used this system. In 1976, the Eldorado got the last of the 500-cubic-inch (8.2 liter, or litre as GM's marketers spelled it) V8s, rated at a disappointing 190 horsepower and an impressive 360 lb-ft of torque.

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."