2014 Cadillac Cts Performance Awd on 2040-cars

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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2019 Cadillac XT4 interior has actual buttons, no more touch-sensitive panel

Cadillac makes some highly stylish cars that are excellent to drive. In the realm of infotainment, there was room for improvement. The CUE infotainment system is infamous for being complex and annoying. One particular sore point was the touch-sensitive panels used for basic functions and their unrefined, "haptic feedback" clunk. Thankfully, spy photos show that Cadillac is changing tack both with buttons and infotainment controls in general. As seen above, there don't appear to be any capacitive buttons in sight. Instead, the XT4 has the "piano-key" buttons that are in vogue now. The most prominent are metal-finish buttons that control climate settings indicated by corresponding symbols above the buttons. Below that are additional buttons for seat controls and at least one safety feature, the parking warning. These should be vastly easier to manipulate than tapping and hoping you've engaged the correct function. This doesn't mean there won't be any touch-sensitive controls available, but they've at least been minimized. Other physical controls we spotted are down on the center console near the shifter. It looks as though the CT6's odd touchpad won't be making an appearance in the XT4 as there seems to be a more conventional knob instead. If it's indeed for the infotainment system, it would be a redundant controller as the upper screen's home button and fingerprints would indicate it's very much touch-operated. Like other Cadillacs and GM products in general, it's safe to say that Apple CarPlay and Android Auto will be available and possibly standard. There are a couple other interesting additions besides the physical controls. There's a Near Field Communications (NFC) logo embossed in the dashboard, indicating the car will support NFC pairing of phones. The XT4 also dispatches the more traditional mechanical shifter for a more modern monostable joystick like the found in some Buicks, but with a different shape. We're currently expecting the XT4 to be revealed late in 2018. It will be based on the Chevy Malibu platform, it'll probably stick with turbocharged four-cylinder power, and offer front- and all-wheel drive. Related Video: Featured Gallery 2019 Cadillac XT4 spy shots View 19 Photos Image Credit: Brian Williams Spy Photos Cadillac Technology Infotainment Crossover SUV Luxury cue cadillac xt4 cadillac cue

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."