2014 Cadillac Cts 3.6l Twin Turbo Vsport Premium on 2040-cars

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2020 Cadillac CT5-V First Drive | The lowercase v series

PALM SPRINGS, Calif. — This isnÂ’t the Cadillac CT5-V we were expecting. After years of successively higher horsepower and world-beating performance statistics, Cadillac flipped the script with the CTS-replacing CT5 by making the reborn carÂ’s first V-badged sedan a middle performance tier that will slot below a new model that hasnÂ’t yet been released. The outgoing CTS-V pounded the pavement with 640 horsepower; the CT5-V weÂ’re discussing here offers up a seemingly paltry 360 ponies. The CT5Â’s styling aligns with recent models like the XT4, XT5, XT6 and CT6, but is another major departure from the CTS it replaces. The automakerÂ’s abandoned Art and Science design philosophy culminated in a CTS that looked modern and distinctive. Crisp lines, clean edges and sharp features have given way to the CT5Â’s more flowing sense of style, and with the exception of its gracefully curved pseudo-fastback greenhouse that results in an unfortunately awkward C-pillar transition, itÂ’s right on the border of blending in instead of standing out. As you would expect, the CT5-V has a more aggressive look than other CT5 models. Bits that are bright on the standard car are blacked out on the V, and the sportier car has a more chiseled front face with a mesh grille that flows more air than if it were just wide open. Similar changes are seen in the cabin, where the V replaces wood trim with carbon fiber. WeÂ’d prefer some other trim options in the V, like maybe brushed aluminum, since the monochromatic dark leather with dark trim leads to — you guessed it — a starkly dark interior. Cadillac has a brand-new infotainment system that will be launching soon in the upcoming Escalade SUV, but the CT5 sticks with the brandÂ’s oft-maligned CUE. As much as customers and journalists like us have complained about CUE, the latest (and likely last) version found in the CT5 works pretty well. All the necessary functions are easy to find, and the touchscreen is quick and responsive. And if you really donÂ’t like the interface, there are physical buttons for the climate control and a pair of dials for audio. An available rear camera mirror offers a wider field of view, or can be used as a regular mirror. Forward collision alert, automatic braking and pedestrian detection are standard. A 360-degree camera system, adaptive cruise control, automatic parking assist and rear auto braking are available.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac Celestiq flagship EV shows off its tint-shifting smart roof

GM has high hopes for its upcoming Cadillac Celestiq sedan, slated for release in 2023. The flagship EV is being built to help the brand recapture its reign as “the Standard of the World.” As such, itÂ’s expected to arrive packed to the gills with cutting edge, futuristic technology including an all-glass roof that can adjust its opacity anywhere between crystal clear and completely opaque with the mere flick of a switch. These roofs, dubbed SPD-Smartglass, have been designed and manufactured by Research Frontiers of Woodbury, New York, and are based on Suspended Particle Device technology that was originally created as a replacement for the manual sliding window shades aboard commercial aircraft, Research Frontiers CEO Joe Harary told Engadget. Some of the earliest examples of SPD window treatments can be seen on the 2011 Mercedes Benz SLK roadster and in the 2012 Mercedes S Class coupe, which were used to increase headspace while eliminating the physical window shade screens, as well as various McLaren models over the past decade. As the YouTube video below explains, Research Frontiers SPD tech relies on polyiodide nanoparticles to generate its tint effect. Magic Sky Control Using SPD-SmartGlass Technology “SPD technology is smart glass that allows you to change the tint of the glass,” Harary explained. “There's this film that we invented that has little nanoparticles in it, which you can control with a small electrical voltage. So, basically this film... that allows you to dial in whatever tint level you'd like.”  “The crystals are about three to five tenths of a micron in length and they act as induced dipoles so when you apply an electric field to conductive coatings in the film,” Harary continued, “ the particles will line up, and allow light to pass through. Then, when you remove the voltage, their natural tendency is to be in the dark state due to Brownian movement and that causes the glass to tint.”  As the tint partially blocks incoming photons, it also reduces the amount of glare experienced by the driver and the heat trapped within the vehicle — over 99.5 percent of light and 95 percent of heat, per a January press release from the company. The claim is, this allows vehicle occupants to stay comfortable for longer without having to turn on the A/C, as well as keep the interior up to 18 degrees Fahrenheit cooler overall, Harary said.