2014 Cadillac Cts 3.6l Twin Turbo Vsport Premium on 2040-cars

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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Cadillac launches ATS-V, CTS-V Crystal White Frost editions

With power and performance enough to challenge the best that Europe and Japan have to offer, buyers in the luxury performance market shouldn't need much more reason to consider a new Cadillac ATS-V or CTS-V. But to make its fastest models that much more enticing, Cadillac is rolling out the new Crystal White Frost editions you see here. Available on the ATS-V coupe, ATS-V sedan, or CTS-V sedan (pictured), the new Crystal White Frost Edition models feature unique matte-finish white paint. They also get special wheels and the Carbon Fiber and Luxury packages as standard. Other equipment like Recaro buckets and microfiber-trimmed control surfaces are also available, among other options. GM's luxury division will only make 99 examples available across the three models – 39 ATS-V coupes, 31 ATS-V sedans, and 29 CTS-V sedans. So if you want to get your hands on one, you may have to act faster than these forced-induction performance machines will muscle their way around the track. Prices start at $71,460 for the smaller sedan and extend up to $94,900 for the larger one – those prices including destination but not taxes, registration, and other fees. For a full rundown of the equipment included and available, scope out the detailed press release below. Related Video: 2016 Cadillac V-Series Crystal White Frost Editions CELEBRATING THE FIRST-EVER CADILLAC ATS-V & THIRD-GENERATION CADILLAC CTS-V 2015-10-16 Cadillac today announced the exclusive Crystal White Frost Edition for all three of its new high-performance V-Series models – the 2016 Cadillac ATS-V Coupe and Sedan, and the 2016 Cadillac CTS-V Sedan. These new special edition models celebrate the ongoing launch of the first-ever Cadillac ATS-V and the third-generation Cadillac CTS-V super-sedan. They feature a special production run of low-gloss Crystal White Frost exterior paint, which first appeared for the world premiere announcements of the new V-Series models, receiving positive consumer reaction. The edition includes select V-Series wheels and Carbon Fiber and Luxury packages that are options on regular V-Series models. The 2016 Cadillac ATS-V Crystal White Frost Edition sedans start at $71,460 and coupes at $73,660. The 2016 Cadillac CTS-V Crystal White Frost Edition sedans start at $94,990, including destination freight charges but excludes tax, title, license and dealer fees.

2021 Cadillac CT5-V makes a few changes for its second year

An order guide for the 2021 Cadillac CT5-V reveals a number of small changes to the sedan's formula going into its second year on the market. Starting with the superficial, the $1,225 Red Obsession Tintcoat exterior color and the $625 CT5-V-exclusive Royal Spice Metallic depart after this model year. They'll be replaced by Infrared Tintcoat and another color exclusive to this model called Rift Metallic. Since all but Summit White and Black Raven are cost-option Premium hues, the new colors should be expected to add to the price. Materially, the interior finish spiffs up with better-quality Modena leather stitched around the steering wheel rim, and Senza leather on the wheel center.    Next year, wireless Android Auto and Apple CarPlay will come standard, a promotion over the current wired systems. Getting around the infotainment screens will be easier thanks to a rotary dial that can slide laterally to choose menu items. The digital radio moves up to SiriusXM 360L, providing 4G streaming functionality. For the younger drivers in the family, the Teen Driver System will include Buckle to Drive. On the current CT5-V, the Navigation and Bose Premium Audio Package adds the Cadillac user experience with navigation, a 15-speaker Bose audio system, and an eight-inch configurable Driver Information Center display between the dash cluster gauges. For 2021, the eight-inch display is discontinued, so the package gains wireless phone charging. A new Technology Package replaces the current eight-inch DIC with a 12-inch configurable digital gauge cluster that sprouts a head-up display taken from the Driver Awareness Plus Package. The Technology Package will be included in the Platinum Package that right now costs $6,290, and that automatically adds the $4,190 Premium Package and $1,950 Driver Assist and Advanced Security Package. Based on current prices, the order guide indicates the Platinum Package will cost at least $12,430. Because of such bundling, the same package on the 2020 CT5-V 'roids up the MSRP by $13,730. Without ordering the Platinum Package, both the Navigation and Technology Packages will require the Premium Package.